Jack McBrayer gets funny for cancer

"30 Rock's" Jack McBrayer, aka Kenneth, the NBC Page, continues his streak of amusing FunnyOrDie videos with a new entry called "Cancer Isn't Cool."

In it, McBrayer plays a human manifestation of the disease, whose repulsiveness becomes evident when he tries to wedge himself into a conversation between two girls eating at a lunch counter. 

The video ends with a link to Standup2cancer.org, an initiative that launched a high-profile media campaign to raise awareness and funding in the fight against cancer. The nightly news anchors from ABC, NBC and CBS have collaborated to publicize the organization, which is producing a television event on Sept. 5.

It'd be great to see a bunch of celebrities making viral videos to promote this campaign. There's still no money in online videos, but maybe they'll do it anyway -- because if there's one thing stars like almost as much as money, it's a cause célèbre.