McCain campaign giving talking points to the masses

Will Thomas at HuffPo homed in on the McCain campaign's website to find the latest twist in social media: grassroots talking points. If you want to help the campaign, simply read the talking points McCain wants you to parrot (e.g. "John McCain will put the national interest ahead of partisanship"), choose a political website on which to post them, and go nuts. Thomas calls this "comment troll" recruiting -- in essence, getting people to spam message threads with a candidate's political propaganda. 

I wonder, though, if this is any different than handing lists of campaign discussion points to door-to-door outreach volunteers. In both cases, the messengers are serving as a vehicle for a prefab message, and many of them probably add a personal twist. Gotta have that twist, though. Without any evidence that the volunteers are actually processing the message they deliver, it is just flat-out copypasta. The beauty is that if the talking points end up plastered verbatim all over the Internet, one quick Google search should show it. Doesn't look like it's gotten that bad yet.