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comScore says U.S. inhaled 11.5 billion videos in March

11:46 AM PT, May 13 2008

Ironman How many online videos did you watch in March?  According to comScore, the U.S. collectively took in 11.5 billion, meaning an average of 38 videos for every man, woman and child from California to the New York Island.  So unless you swallowed all of your 38, some other poor, overworked netizen was pulling your weight for you. 

The average online video viewer, comScore said, watched 235 minutes over the month -- almost four hours. For many of us, I suspect, that means we spend more time watching online video than we do in the movie theater.  Raising the next $100M question: When are we going to see the first high-budget Web-only movie?  I think Iron Man II would do just fine online. ...

Let's take an informal poll: Have you spent more time in the last month watching online video than you have in a movie theater?

(image courtesy flickr user Gaetan Lee)

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David Sarno is the Times' Internet culture and online entertainment writer.
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