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MySpaceTV opens international distribution front

02:24 PM PT, Apr 10 2008

MySpace has partnered with ShineReveille International -- a worldwide media distributor -- to sell its original series globally -- not online, mind you -- but as DVDs, old-fashioned TV shows, and merchandise.

MySpace's roster so far of Web series is rather unremarkable, raising questions about which particular foreign demographic (Italian? Indian? Turkish?) might want to purchase DVDs of "Roommates" or "Special Delivery" action figures (that's their "Candid Camera" show). On the other hand, though, it doesn't hurt to have global distribution channels in place -- I wish I had some of those.


(below: MySpaceTV's "Special Delivery" where Anders pretends to have two broken arms)

Unarmed

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Colin Donald

Actually, the big money is likely to be in selling the formats of the shows. Shine is the company that succeeded in transferring The Office from the UK to the USA in a new, American production.

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About the Blogger
David Sarno is the Times' Internet culture and online entertainment writer. His Web Scout print column runs in the L.A. Times Calendar section on Wednesdays.
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