MySpaceTV opens international distribution front
MySpace has partnered with ShineReveille International -- a worldwide media distributor -- to sell its original series globally -- not online, mind you -- but as DVDs, old-fashioned TV shows, and merchandise.
MySpace's roster so far of Web series is rather unremarkable, raising questions about which particular foreign demographic (Italian? Indian? Turkish?) might want to purchase DVDs of "Roommates" or "Special Delivery" action figures (that's their "Candid Camera" show). On the other hand, though, it doesn't hurt to have global distribution channels in place -- I wish I had some of those.
(below: MySpaceTV's "Special Delivery" where Anders pretends to have two broken arms)
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Actually, the big money is likely to be in selling the formats of the shows. Shine is the company that succeeded in transferring The Office from the UK to the USA in a new, American production.
Posted by: Colin Donald | April 13, 2008 at 02:57 AM