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T-shirt fashions of SXSW Interactive

03:21 PM PT, Mar 11 2008

Tom is not my friend

As SXSW Interactive tears down today to make room for SXSW Music, I thought it would be interesting to see the differences between the two groups in regard to fashion. Namely T-shirt fashion.

The Interactive attendees are not known for their fancy duds. However, some of the kids sported some T-shirts that made me laugh. And some of the booth babes had T-shirts that really made us stop in our tracks.

Above we have a gentleman wearing an anti-MySpace T-shirt that reads "Tom Is Not My Friend." Below a member of Opera (a search engine of Ron Paul-like cult status) wears a shirt parodying Metallica's "Ride the Lightning." Of all the new ways to brand, Opera's use of a generic metal font reeked of irony and nostalgia.

Opera search the lightning tshirt

After the jump are some more styles that you missed out on.

A lot of me is so boring

I'm not sure which booth was handing out these stickers, but it allowed people to "customize" their T-shirts, or change the meanings of the sayings on their shirts.

Ask me what people are searching

Yahoo made their booth babes wear this T-shirt. I felt bad for them because those of us in the know would never ask a strange woman the real answer to what was written on this shirt.

I am never wrong

Something for an ex-girlfriend or two?

Darth drupal

And finally, the best T-shirt that was released at SXSW, in my humble opinion: Vancouver's Rain City Studios combined the glasses from the Drupal logo with the Sith Lord you love to hate.

Come back in a few days when the music attendees get their shot at the T-shirt fashion show.

-- Tony Pierce

Photos: Tony Pierce / Los Angeles Times

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Where I can buy the "Vancouver's Rain City Studios" t-shirt ??? It's fantastic...

M.

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About the Blogger
David Sarno is the Times' Internet culture and online entertainment writer. His Web Scout print column runs in the L.A. Times Calendar section on Wednesdays.
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