A.M. Scouting Report: South Park, Twitter fame, Batman's 'Dark' marketing

The entire South Park oeuvre, all 12 seasons of it, is now online -- and legally so. Now you can watch Mecha-Streisand at your leisure. With all its young fans and its net-friendly themes, South Park seems like a good place to prove either that a) putting tons of free, sought-after content online is a good way to make money, or b) that it isn't.  (via NewTeeVee)

Robert Scoble says the secret to Twitter is not being popular. Rather, it's being a good listener.  While it may feed the ego to be 'followed' by 12,000 people, it's even better to actually follow 12,000--that way you get more good dirt and hear more voices.  Scoble doesn't, of course, address the  practical limitations of monitoring the minute-to-minute musings of a stadium full of tech geeks--that's for you to figure out.

Yesterday, Chris Lee detailed the viral marketing campaign for "The Dark Knight"--which includes a phony district attorney run--complete with phony defacings of phony campaign posters--for candidate/bad guy Harvey Dent.  You sort of spot the baloney sandwich when you realize the guy's running for D.A. of Gotham City, but still and all, it's more creative than these things, which have been plastered all over L.A.

Missed this last Friday, but Kara Swisher of BoomTown noted that in the Web traffic race, the lefty Huffington Post may have overtaken the more rightward-facing Drudge Report.

And not leastly, last week Stanford professor and Free Culturist Lawrence Lessig launched Change Congress, an online initiative aimed at ending PAC contributions and increasing congressional transparency.  The site includes a Google mashup showing how much cash incumbent congresspeople take from PACs. Tsk, tsk!

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