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Campaigning via YouTube: Upload to win?

Yeswecan
Nov. 2 is getting closer, and as it does, campaigning across the nation continues to become more aggressive.

Over at YouTube's news and politics channel, CitizenTube, the site's been collecting some of the best (or worst?) political ads and commercials.

Two years ago, Barack Obama's popularity escalated, especially among younger voters, when Democrats made the then-presidental-candidate a YouTube star. However, according to CitizenTube, this year it's been Republicans who have uploaded more campaign videos to the online video site.

That is until recently.

In a post entitled "Democrats not yet down for the count on YouTube," CitizenTube explains that a little more than a week before election day, the Democratic Party has added more videos.

From our quick stroll through the offerings from Republicans and Democrats, the latest videos can range from campy to clever. From rap videos to parodies of the "Wizard of Oz," the campaign tactics employed clearly aim to be visually convincing (and entertaining).

Visit CitizenTube for more on how current candidates are staking their claim to the online video viewership.

-- Lori Kozlowski
Twitter.com/lorikozlowski

Photo: The "Yes We Can" Barack Obama music video, which garnered more than 20.6 million views as of May 14, 2010. Credit: YouTube.

 
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About the Columnist
A veteran foreign and national correspondent, Andrew Malcolm has served on the L.A. Times Editorial Board and was a Pulitzer finalist in 2004. He is the author of 10 nonfiction books and father of four. Read more.
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