Top of the Ticket

Political commentary from Andrew Malcolm

« Previous Post | Top of the Ticket Home | Next Post »

Tiger Woods hires Ari Fleischer for comeback. Does this mean George W. Bush is coming back too?

Tiger Woods at Australian Masters Golf Tournament Nov. 15, 2009
America is the land of reinvention. Everyone gets a second chance. It's part of the Constitution.

So it comes as no surprise -- in fact it's wonderful news -- that the best golfer in the world is preparing his comeback on the links. Humbled by a sex scandal that involved too many marital infidelities to keep track of, fresh from completing a course in something called sex addiction at a clinic in Mississippi, talking like a man who hopes to rescue his marriage to Ellin Nordegren, Tiger Woods plans to attend the Arnold Palmer Invitational starting March 25 at Bay Hill in Orlando, Fla., according to the New York Post.

But for politicos, the bigger news is that Tiger has hired former White House Press Secretary Ari Fleischer to help renovate the golfer's image.

Fleischer is a competent guy, one of four who served George W. Bush. (The list: Fleischer, Scott McClellan, Tony Snow, Dana Perino). But he never did much to soften Bush's image as a cowboy president. Now, it seems, Fleischer has renovated himself -- forming Ari Fleischer Sports Communications in 2008 to advise sports figures how to deal with the media.

So far Fleischer's track record looks pretty good. He coached Mark McGwire on how to handle press questions about his steroid use after the disgraced slugger had gone into hiding. The public confession helped pave McGwire's path to become a hitting coach for his old team, the St. Louis Cardinals. And he advised the Green Bay Packers during their tumultuous breakup with Brett Favre in 2008. In 2009*, the Packers made it to the playoffs, though not as far as Favre's Vikings.

Maybe Bush will put in a call to Fleischer from Texas. After all, it's never too late to reinvent.

-- Johanna Neuman

*Updated 6:50 p.m. March 12: An earlier version implied that the Packers made the playoffs and Brett Favre was on the Vikings in 2008.

Photo: Tiger Woods at Australian Masters Golf Tournament on Nov. 15. Credit: Getty Images

Click here to receive Twitter alerts of each new Ticket item. Or follow us @latimestot or twitter.com/johannaneuman. And our Facebook FAN page is right here.
 
Comments () | Archives (1)

The comments to this entry are closed.

He should be able to help Tiger Woods restore his name, because surely, it is part of his job. Tiger Woods seems so desperate about all this image cleaning thing, come to think of it, if he did prevent this to be this worse then he will not be having all these headache anymore...May he eventually find the right solutions...


Connect

Recommended on Facebook


Advertisement

In Case You Missed It...

About the Columnist
A veteran foreign and national correspondent, Andrew Malcolm has served on the L.A. Times Editorial Board and was a Pulitzer finalist in 2004. He is the author of 10 nonfiction books and father of four. Read more.
President Obama
Republican Politics
Democratic Politics


Categories


Archives
 



Get Alerts on Your Mobile Phone

Sign me up for the following lists: