The graphic Super Bowl ads with Tim Tebow whose mother opted against his abortion -- videos
Well, they've played Big Game XLIV. And this time the South won the war.
But it was such a historic, life-changing moment for everyone that they'll have another one next year anyway.
More importantly, however, maybe some of you remember this huge pre-game fuss over the extremely controversial anti-abortion ad that Focus on the Family was secretly conspiring with CBS to inflict on the nation during the Super Bowl. Many groups, which had not seen the ad, demanded that CBS ban it. But the network proceeded.
The commercial was about the decision by Pam, the Florida quarterback's mother, against some medical advice to keep her fetus now known as Tim Tebow, the 2007 Heisman Trophy winner. And her choice portrayed in the ad underwritten by the conservative Colorado Springs pro-family group that opposes abortion was somehow threatening to the ability of any other woman today to obtain an abortion under the Roe vs Wade Supreme Court decision.
Well, in case you were otherwise occupied during the game ads, here are the awful ads. First, the serious one. Then, the humorous one. See what you think.
WARNING: These videos contain graphically affectionate images such as a grown son hugging his mother from behind.
Now, the second one:
Well, the nation is still standing.
On a similarly light side, here's the behind-the-scenes story of how they kept the surprise of the joint Super Bowl ad appearances of Jay Leno and his CBS rival, Dave Letterman.
-- Andrew Malcolm
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All the pro choice folks who protested so loudly about these commercials showed exactly what they are: NOT pro choice. Life actually is one of the choices, and they are against it. Lets call them what they are: Pro Abortion.
Posted by: SherwoodF | February 08, 2010 at 07:03 AM
It's a good commercial, tastefully executed. There's a lot of things that are commercialized that aren't necessarily healthy -- like let's say beer? Commercials like this should be allowed, not every one has to agree with the message, but it's definitely not a harmful one either.
Posted by: Levinson & Axelrod | February 08, 2010 at 08:47 AM
What a wonderful young man who will speak up for his convictions. So wonderful to see that these days.
Posted by: Peggy Grote | February 08, 2010 at 09:03 AM
It wasn't the ad that was the problem. It was the CBS had refused to air other ads they found offensive because they were political. This is political also.
Posted by: Leslie | February 08, 2010 at 10:43 AM
CBS,
For your network's catch phrase (ie. must see TV) might I suggest
"FOCUS ON CBS FAMILY"
Your ad dept hasn't shown itself to be exactly bursting at the seams with creativity, if the Tebow/Focus on the Family ad took them MONTHS to co-write.
This catch phrase will remind your viewers of your cozy relationship with James Dobson as you launch every new show. I bet it'll work wonders for your ratings, and advertising budget.
Posted by: mensa7 | February 08, 2010 at 01:44 PM
I loved it.
Posted by: michelle locher | February 08, 2010 at 02:13 PM