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New John McCain ad takes on Barack Obama, Joe Biden and ... George W. Bush

Fresh from delivering the best sound bite of his presidential campaign -- his retort to Barack Obama during their Wednesday night debate that "I am not President Bush. If you wanted to run against President Bush, you should have run four years ago" -- John McCain today again dissed the current White House occupant. Republican presidential candidate John McCain

He also took a couple of shots at Obama and Joe Biden.

And he did all this in a new 60-second ad that, as part of an attack on "Washington" in general, lumps together Bush, Obama and Biden without mentioning any of their names!

The ad (which can be viewed in full below) is simplicity itself from a production standpoint; a seated McCain speaks directly into the camera. The backdrop, though, evokes the White House. And in that setting, McCain immediately and unequivocally distances himself from Bush.

The ad's first line: "The last eight years haven't worked out very well, have they?"

Since a two-term cap was imposed on the presidency, three men have served in the office for a full eight years: Dwight Eisenhower, Ronald Reagan and Bill Clinton. None of the nominees chosen by their parties to replace them -- Richard Nixon, George H.W. Bush and Al Gore, respectively -- ever came close to so explicitly trashing their predecessor's record.

After McCain's extraordinary critique of the current administration, he asserts that Washington is making this bad situation worse. "Telling us paying higher taxes is 'patriotic?' " he mockingly asks -- the Biden-related barb.

McCain follows with another rhetorical question: "And saying we need to 'spread the wealth around?' " That derives, of course, from the now-renowned impromptu policy debate in an Ohio neighborhood between Obama and "Joe the Plumber."

The ad goes on, but those first few seconds provide the likely playbook McCain and his camp will follow over the next 2 1/2: Stiff-arm Bush, decry Democratic tax policy and -- again and again and again -- spotlight that "spread the wealth" line.

-- Don Frederick

Photo credit: European Pressphoto Agency

 
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Wow. McCain looks really old.

For the sake of journalistic integrity, allow me to offer my kind assistance here by providing the missing half of the dueling ads. THere is Obama's ad over the same "I am not Bush" sound bite, which was actually released before McCain's own ad:

http://www.youtube.com/watch?v=PluoMotgl2w

The spot, titled "90 Percent," contains shots of McCain rolling his eyes, blinking and looking like a deer in the headlights.

"True [says the ad in response to McCain's contention during the debate that he is not Bush] ...but you did vote with Bush 90% of the time." "Tax breaks for big corporations and the wealthy. But almost nothing for the middle class -- same as Bush. Keep spending ten billion a month in Iraq while our own economy struggles -- same as Bush."

MCCAIN INSULTED ALL PRO-CHOICE WOMEN AS FANATICS IF THEY BELIEVE "THE HEALTH OF THE MOTHER" SHOULD EVER BE A CONSIDERATION IN A PERSONAL PREGNANCY DECISION!!! ....MCCAIN INSULTED ALL REPUBLICANS WHO EVER SUPPORTED BUSH BY SAYING "I'M NO GEORGE BUSH AND WE HAD HIS 8 MISERABLE YEARS OF HIS FAILED POLICIES." .....AND HE INSULTED ALL "MIDDLE CLASS" VOTERS BY IGNORING THEM AND THEIR NEEDS COMPLETELY WITHOUT EVEN MENTIONING US AT ALL.......THANK GOODNESS OBAMA WAS RIGHT ON ALL THE ISSUES OF THE ECONOMY, HEALTHCARE, ENERGY POLICY, EDUCATION, AND LEADING AMERICA, WHILE ALL MCCAIN COULD DO WAS BE AN ANGRY GRUMPY OL' MAN WHO INSULTED EVERYONE HE COULD THINK OF AS HE STUMBLED AND MUMBLED FOR ANSWERS EVEN ON SIMPLE QUESTIONS. === OBAMA AND BIDEN IN '08!!

Thanks John, for making it SO CLEAR why I'm voting for Barack Obama. We need a little "spread the wealth" to those of us who don't have $250,000+++ salaries or a choice of nine homes to live in. Some of us were not savvy enough to dump our first wife in favor of a wealthy beer heiress. She fought to get you out of a prison camp John. How do you live with yourself knowing that you abandoned her after that auto accident where she almost DIED. No wonder the Reagans didn’t want to have ANYTHING to do with you John! Fight for us John? Why didn’t you fight for your wife who loved you.

McCAIN: "I am not President Bush. If you wanted to run against President Bush, you should have run four years ago."

(What) OBAMA (should have said): "If you are so different from President Bush, why aren´t YOU on the Democratic ticket?"

The "spread the wealth" comment made to the unlicensed, tax-owing plumber who isn't registered to vote? Boy, that scares me. Obama is such a darn scary socialist. Maybe he should move to Alaska, where a third of revenues come from the federal government while residents get money back from the state. That's the true socialist paradise in this country!

McCain is an aging politician who seems way out of step with the moment. He is an Angry old scrooge who cant believe a black man is kicking his sagging wringled ass!

Good to see he's finally going after that "3rd Bush term" motto. I think it might be a little late, seeing as Election Day is about three weeks away.

Good strategy, but he should have started months ago.

I wonder if Mccain is using Joe The Mortician for his TV make-up job....You would think at 73 he would look old enough naturally without enhancing his elderly features!!! And that lipstick color he had on during the debate last night sure came through on COLOR television sets....Maybe he thought we all still used black and white, or that he appeared much better on the ol' Victrola radios. ;'-)

John McCain will "spread the wealth around" no less than Obama. Not one whit less.

He will ding my health insurance benefits with taxes for the first time in American history -- the first time -- thereby raising my taxes. And his hocus-pocus $5,000 "tax credit" for health care is baloney. That money will go straight to big health insurance corporations. I won't see a penny of it.

It's the Republican mantra, which McCain embraces just like every other conservative idiot -- All for the Rich, to Hell with the Rest. Tax breaks for huge corporations; less capital gains taxes for rich people; capital loss deductions candy; and on and on.

John McCain will "spread the wealth" all right, it's just that he will take it from the pockets of ordinary middle class Americans and hand it off to the filthy rich.

This is exactly, precisely, indisputably the very same way Bush ran this country for eight years. I cannot afford more of the same.

It's absolutely true -- McCain is not George W. Bush.

He's worse.

If McCain and his sidekick Ferret Girl are elected, we of the middle class may as well move to Liberia, because we will be no less poor there than we would be here. No, waitaminit, we won't just be poor here, we'll be Third-World poor.

Go ahead, elect these clowns, then just wait and see this country disintegrate into an America of the ridiculously rich and the hopelessly poor -- there will be nothing in between.

John knows, John has a plan. John thinks we are all idiots. John is not a part of the Washington machine, John just fell of the back of a turnip truck.

Dear John, good bye forever! Don't call or write.

Am I the only one who thinks this sounds like grampa talking to a six year old?

And what is wrong with spreading the wealth? Of course, McCain and his ilk prefer that the wealth be kept and amassed by a tiny minority while keeping those who create that wealth - the workers - in poverty and obedient slavery.

Hah! He is the consumate Washington insider running against Washington! He says we are spending billions on Middle East oil ... but doesn't mention the billions we're spending on the Iraq War. You never know what whacky stuff McCain will think of next. He's too erratic, too unpredictable, and too old to lead.

{spotlight that "spread the wealth" line}

This is from the guy with 7 homes? What a greedy old man is he. We're talking class warfare here, folks. Bring it on.

Finally.. McCain is talking. Does obama think that Americans are idiot and continue to listen his hurt and hate speeches... He decried when Bill was canvasing and saying that he doesnt know with whom he is running??? But now we all know to whom against he is running. Just blaming Bush.. he blamed everything on him except the hurricanes,, Gustava and Ike..

McCain chose a woman as his running mate because she's a woman. The one he chose has been charged by investigators in Alaska with "skirting" the law, and outright ethics violations. McCain was chided by a Senate oversight committee for "bad judgment" in the S&L scandal a decade or so ago. It appears that McCain has not improved his ability to make critical decisions; his judgment is stall as bad as it was when he was crashing expensive, taxpayer-owned fighter jets.

Do we really need an old man who doesn't even know how many homes he owns in the White House, with a known unethical woman a heartbeat away from the Oval Office?

The LA times is the most biased (against Obama)Newspaper in the country. It is the FOX news of of print media. Everything it's editors have to say is cutting, negative and mostly untrue. It is the print echo chamber for Right-Wing talking points. Right out of the Karl rove playbook.. every article is all about McCain all the time the whole newspapaer is a a political ad for McCain. The nation is in taters and McCain helped more than most to get us there. Joe the plummer is phoney GOP plant.

Move over Mister Rogers introducing the new and gentler John McCain!
Does he realize how condescending he sounds?

Need I remind Mr. McCain that it is his party that has gotten us into this mess. They had their chance and they blew it. If Mr. McCain wants to run against his party he should have run as an independent. Instead he choose the worst candidate conceivable as his running mate and has galvanized and defended the fringe of our society that want to kill what they misconceive as a terrorist. Mr. McCain is out of touch and has shattered any sense of decency that I used to hold towards him.

I’m so tired of these same worn out Republican talking points! "tax and spend" liberal? what's the alternative ? - being a "borrow and spend" conservative? If the government doesn't collect enough taxes , it can't run. Unless it BORROWS money- (either from foreign governments or from future taxpayers that have to pay down the massive debt). Bush/McCain economics are the opposite of being fiscally conservative! Right now we're borrowing so much money from foreign governments it’s threatening our national security. if a country like China decided to pull all their investments out at the same time, it would make the current financial crisis look like a cake walk. The spend now, pay later, Republicans are weakening the dollar, weakening Americas strength in the world and making us less secure.

This is a great ad. It's a lot better than some of the scary attack ads in the past. I think it will be effective with some people. However I still believe that Obama will make a better president and has a better plan for American than does McCain.

Even if you drill every last drop of American oil, that will not solve the energy crisis. Plus we buy much of our oil from Canada and Mexico,.

McCain offers absolutely nothing new that benefits the middle class, our children, or this country. His "new" economic plan just panders to older, retired voters.

I tell you what- the Human Gaffe Machine has struck again
Joe Biden- JOBS-3 letters
Then there is Barack -campaigning in 57 states.
Triviial
Obama is "The One"- that we will all be voting against.
We don't DO socialists- Black, White or GREEN!

First, why do they always blam the president for the things that the senate and congress did. Which is held by the democrats.

McCain was a Washington insider for the entire 8 years of failed policy, which he almost whole-heartedly supported. For him to try to distance himself now and say Obama was part of it is not only ridiculous, it also reeks of desperation. once again, no real plans. no new ideas. no original thinking. Nice try McLame.

Why spread the wealth around. I prefer the rich get richer and the poor get poorer. As long a we elite Republicans can use the National Treasury as our personal piggy back, what me worry?

Afraid the jury has it's guilty by association verdict and appeals ...non-negotiable ... at least not without preparation.

"And if you believe me boy have i got some beach front property for you!"

This is such a disgrace to the USA.
This guy, Mr. Obama is NOT qualified to be even a Mayor-let alone a Senator or the POTUS.
He WILL cause the US DRAFT to be reinstated.
He will cause us a deep, deep depression!

Folks: Fellow Americans- what is happening?
Are we that shallow in our thinking-we will take anyone?
Get a grip people!
dO NOT BE hYPNOTIZED BY HIS SPEECHES!
GOD HELP US ALL! I am glad I will no longer be around in a couple years- this world is going down the tubes fast!

Do you prefer redistribution of wealth to CEOs, oil companies or to the middle class ?
http://therealmccain.com/

McCain is better than Obama. You people simply refuse to look at his background and the ideology that he has fed on throughout his entire life, until he started running for president and threw all his former friends under the bus. He's been around for awhile also, and as far as I can tell, Chicago politics are more corrupt than ever. Do you really think Obama's change will be for the better? Think again. This ad was good, and I like McCains health care plan much better than Obama's. It's a completely new idea, that will work better than anything yet!

Those of you who keep blaming everything on Bush, please remember, that it is the Democrats that run Congress and the Senate. Two against one. So convenient for the democrats to blame the president, when it was their people in the senate and congress that caused this mess! Obama for change? He's been in the Senate for over four years, granted, spending most of his time promoting himself in his self absorbed books, yet corruption in Chicago where he is from, is worse than ever. Politics as usual, no matter what promises he makes. Democrats are not very bright or have very short memories because you don't even remember this guy's past, and it was also democrats who couldn't even figure out a simple ballot in the last elections.

 
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About the Columnist
A veteran foreign and national correspondent, Andrew Malcolm has served on the L.A. Times Editorial Board and was a Pulitzer finalist in 2004. He is the author of 10 nonfiction books and father of four. Read more.
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