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MoveOn debuts Barack Obama ad aimed at the Comedy Central generation

July 28, 2008 | 12:59 pm

"I never thought it could happen to me."

"I've been living with it for a while now ... "

So begins the latest TV ad from MoveOn.org's political action committee, a documentary-style clip that features a group of young people confessing their darkest secret.

No, no, it's not some sort of STD they've been hiding. It's "hope" -- that often repeated (and sometimes derided) favorite mantra of Barack Obama.   

MoveOn has announced it will spend $150,000 to air the tongue-in-cheek commercial on MTV and Comedy Central. The ad, which won “funniest video” in MoveOn's recent contest of competing 30-second spots for Obama, is the brainchild of TV actor (and former 'tween heartthrob) Rider Strong.

It will be the first political ad to ever appear on Comedy Central.

On Friday, MTV aired its first-ever political commercial, an anti-Obama ad paid for by Let Freedom Ring, a conservative group. That spot took aim at what it asserted is a pattern of shifting policy positions by the presumptive Democratic presidential nominee, calling him "worse than a flip-flopper."

The Swamp blog also has a posting on the ad.

-- Kate Linthicum

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