The secret hidden within John McCain's campaign schedule
You can tell a lot about any political campaign by how it invests its most precious resource: the 1,440 minutes in each candidate's day.
UPDATE: An earlier version of this item had an hour-by-hour schedule that was provided to the media for planning purposes and not intended for publication. But even if you examine the broad
current schedule for John McCain's campaign, you'll still notice something very revealing:
Yesterday morning the presumptive presidential nominee of the Republican Party flew from Omaha to Kansas City, Mo., for a town hall meeting at Union Station in late morning, and a series of local media interviews, of course, and he left Kansas City right after lunch for -- where else? -- Muskegon, Mich.
No, really. Muskegon, Mich.
At dinnertime he arrived near there in Ferrysburg, Mich., for a 105-minute fundraiser before flying to Detroit to sleep.
Today, he'll visit a General Motors technical center there for a tour and another town hall meeting with employees to be captured for eternity on camera, more local media interviews, of course, and a lunchtime fundraiser before flying out to New York to do another media interview.
And then comes the day's publicity moment, the Big Event, the taping of a priceless national TV interview for "Late Night With Conan O'Brien," the next Jay Leno, if there can be such a thing. An opportunity to be good-natured for a lot of younger voters.
Tomorrow, in New York City, McCain will do more media interviews before ...
... attending the real reason for getting up on a summer Saturday, two more fundraisers on Long Island, N.Y.
He'll sleep then in yet another hotel room and move on to somewhere else for, you'll never guess, more local media interviews with the same familiar sets of questions (his VP pick, Iraq, the economy), which he'll professionally act like he never heard before and answer with practiced straight-talk sincerity.
It's a mind-deadening grind for all involved, though all that the mildly attentive July world will see and possibly process for maybe voting on Nov. 4 are snippets of his answers on TV somewhere while it munches chips or veggies.
So what to make of McCain's oh-so-familiar routine?
Yes, good point, he does seem to be hopscotching all over. His campaign days sure don't start at dawn with morning shows. And there are the ubiquitous media interviews, as always.
They're free, after all. And though he can speak to 200 potential voters at a town hall, he can more efficiently reach hundreds of thousands through film of that session and media interviews afterward with slightly-starry-eyed local reporters, some of whom will secretively ask for autographs despite their outward objectivity.
Give you a hint. Follow the money.
Just 3 1/2 months out from the presidential election, McCain's national campaign schedule is being driven by the quest for money, not by the hunt for votes in 50 individual state elections. All right, every campaign says it's gonna compete everywhere. But they don't.
He's always looking for votes wherever he goes. But wherever he goes is determined not by potential votes but by where his finance folks have found enough donate-able money to set up fundraisers.
For McCain for now his itinerary is built on the quest for dollar$, not votes. That helps explain the widespread sense of unease among many Republicans nationally who do not deny he's working very hard.
But they fear he wasted his three-month general election head start not defining himself and not driving home the all-important central message of why he wants to be president.
Do you know what McCain's central message is? Do you know what his opponent's central theme is? See the difference?
Some still don't detect a national McCain strategy laid out with consistent unfolding messages drawing the portrait in voters' minds of the next commander in chief, day by day and event by event. One reason behind the recent campaign management sh
ake-up.
The Arizonan, who's never much liked fundraising (which helps explain McCain-Feingold) and never built the kind of national donor network of Mitt Romney, George W. Bush or Hillary Clinton, sure didn't invest 175 minutes of precious candidate time going to Muskegon, driving and standing around talking and shaking hands and being photographed there because of a mother lode of votes to be had in nearby Ferrysburg.
Unlike last year, McCain is working hard to raise money now, and his schedulers fill in the blanks with interviews and other events to attract free media coverage wherever they happen to be.
The last two months he's raised $22 million each, about $734,000 a day. That's good for McCain, especially when the Republican National Committee is raising even more funds separately to benefit his campaign.
McCain's national campaign staff is slightly less than half the size of the 800-plus-person behemoth behind Barack Obama who, some estimate, is burning through more than $40 million a month. That takes some of the shine off the $52 million he reported raising in June.
And remember, Obama's money, while seemingly plentiful every month, must last through to election day. McCain's need only endure until the Republican convention Sept. 1-4, when his $82 million in federal funding gets delivered.
Still, the Republican candidate, of all people, devoting so much time to scrounging money instead of votes this close to Nov. 4, is an ominous sign in the eyes of many professional strategists.
-- Andrew Malcolm
Photos: Mark Boster / Los Angeles Times



Is he still running? I thought that since he's almost completely dropped out of MSM headlines (in favor of that other guy), that he'd joined Hillary in early retirement.
Posted by: ZZMike | July 18, 2008 at 08:38 AM
Nice article, but quite slanted toward a highly critical view of McCain as a shameless fundraiser. Only in the last two paragraphs does the author, Mr Malcolm, discuss Obama. Furthermore, Mr Malcolm fails to do any real analysis by showing how much time in a week or month is spent fundraising versus discussing issues. Nor does he present the opinion that the two activities are related since candidates raise finds by making stands on issues to define their candidacy. This article falls below the standard of poor journalism into the realm of shoddy political advocacy.
Posted by: EBraganca | July 18, 2008 at 08:45 AM
Did your hear? Barack Obama tied his left shoe with two bows. He must be smart? Perhaps the reason Sen. McCain has to keep the fund raising going is because of the media's love affair the Harvard Educated (like Bush), black man from Kansas named Barry? Media Bias? Noooo....right wing conspiracy.
My sense is that somebody willing to say or do anything to get elected lacks the integrity to make decisions based upon the interests of other people like you and me and it might well be dangerous.
Black Liberation Theology is based upon Marxist Ideology and Obama's books point to his understanding of this. Do you really want to push our Government towards Marxism? It's very close when you consider that Pelosi and the Senate might will pick up a Super Majority this fall as well.
The 4th estate is treading dangerously close to shooting itself in the foot. Careful what you wish for.
Posted by: Gordito Mojito | July 18, 2008 at 08:49 AM
Soory Malcolm;
Obama is also devoting MORE and MORE time to fundraising - according to the Wash post:
http://www.washingtonpost.com/wp-dyn/content/article/2008/07/17/AR2008071700187.html?hpid=moreheadlines
Obama's campaign would not say how much of his total was raised from small donors who gave online, and official reports are not due to be filed until Sunday. But an examination of his campaign schedule -- which has been packed with high-dollar fundraising events -- would suggest that he relied less on Internet donors than he did in February, when he took in $55.4 million.
...
The shift has been noticed by top Obama fundraisers, who have been busily planning the kind of big-money events the candidate was able to bypass in the heat of the primary campaign. Several said in interviews that the campaign is no longer seeing the kind of online bonanza that occurred during Obama's long battle with Sen. Hillary Rodham Clinton, when more than $1 million was flowing in each day.
Posted by: RELIAPUNDIT | July 18, 2008 at 08:58 AM
If this were Obama campaigning at small-town whistle stops, this would be a "grass-roots campaign", by a "man of the people", seeking financial support from "the ordinary citizen".
But instead, it's "McCain is in financial trouble".
You hope.
Posted by: What I Think | July 18, 2008 at 09:02 AM
July 18th, 2008 9:18 am
July 18th, 2008 6:51 am
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Posted by: William Hale, aka, Haji Mohammed... | July 18, 2008 at 09:20 AM
The personnel difference for Obama can be accounted for by factoring in AME Church congregant and Nation of Islam participant help.
Posted by: MG | July 18, 2008 at 09:26 AM
I certainly have to say that you are either fully ignorant of the current state of the presidential race, or are just another addition to the 90% or so of the MSM that is part of the Barack Husien Obama press corps.
1) There are a couple reasons that you might state "with slightly-starry-eyed local reporters, some of whom will secretively ask for autographs despite their outward objectivity." reason one is that you know all media should be on the "Chosen One", so anyone actually covering McCain must be in love with him. Reason two is that you just want to paint them that way.
2) You seem to be completely in the dark about how the races are working right now. Your "Chosen One" is burning money at a rate of $42,000,000 a month, and is also doing the exact same thing with its travel plans. Making money. What is more, is that "The Chosen One" is wickedly adding unsuspecting people to its roles of donators, people who simply buy a campaign button, or T-Shirt and likely even a bottle of water, maybe just for a keepsake, or to sell on ebay to some loser Obama Follower who does not live near where Obama will be.
Posted by: A Stoner | July 18, 2008 at 09:55 AM
Obama is ahead in every national poll, in virtually every "purple" state, and closing the gap even in Arizona. By next month, when he announces his July fundraising numbers, he'll be ahead in that, too.
Meanwhile, the Banker's Hours candidate McDubya can't figure out what to do with Gramm-gate and Viagra-gate. His one message is: I should be president because I was a POW. His lost, thousand mile stare during the "viagra" question pretty much sums what a disaster he is.
Posted by: Harry | July 18, 2008 at 09:59 AM
The principle complaint by the Obama-haters on this blog is that they don't know what he stands for, compared to McCain.
Obviously, none of these folks have made any effort to find out what either man stands for. A quick visit to Obama's website and to McCain's web-site would answer all their questions.
But it's easier to complain: "I don't know anything about him."
Whose fault is that? Stupidity is voluntary.
Posted by: Dennis Berry | July 18, 2008 at 10:02 AM
noticed the detectable slant to la times stories lately?
not just politics but other less important subjects as well
are the layoffs have that big an effect?
Posted by: dick bohanon | July 18, 2008 at 10:04 AM
Funny, that you haven't done the same analysis for Obama. The reality that Mr. Obama and every politician running for office maximizes their schedule.
It would be interesting to know how many fund raisers take place with Americans living abroad. Since Obama has already developed and published his plan for Iraq - he made his mind up, without direct input form leaders on the ground or an actual personal tour, this massive trip overseas is simply a media tour wrapped around the opportunity to raise money.
If he were really interested in Iraq and Afghanistan, Sen. Obama would have gone without the cameras and not made it a world tour - like so many other members of Congress have been doing for years.
Posted by: Elizabeth | July 18, 2008 at 10:11 AM
Mandelay. Put on the spot, at a town hall meeting, by a vet about his votes. Johnny boy told the guy that he had it all wrong. Only problem, the vet got the info from goverment voting records. John Mc cain has voted NO against vets and women more time than even he cares to remember. Maybe thats a good thing about senior sometimers (some times you remember and sometimes you don't). You can make like you don't remember things that might make you look like a fool. Insurance pay for Birth Control meds, ring a bell? another No vote. he did vote YES for Viagra. Must need the stuff.
Posted by: tantejan | July 18, 2008 at 10:18 AM
Seems rather biased to focus on McCain's supposed "secret" concern with fund raising. Isn't that par for the course for most political candidates? Doesn't BH Obama need to do the same thing?
I think I'll stick with the less glitzy but more experienced and centrist McCain, who will have a lesser chance of damaging the economy even more than it is. Of course, the billionaire liberals who support BH Obama won't feel the sting of BH Obama's incredibly oppressive tax plans which will destroy the middle class). It's just way too risky to place this country's fate in the hands of someone who has basically done nothing in his career (not to mention his demonstrated lack of responsibility such that he voted "present" over 100 times to avoid taking a politically difficult or principled position). McCain has decades of experience and accomplishments. It's a clear choice.
Posted by: Dave J | July 18, 2008 at 10:22 AM
I like the McCain shills on here. Some may call them low-grade morons, but I see a strategy.
They're trying to associate the words "scared", "unknown", and "outsider" with Obama.
Their problem is that I associate the words "old", "tired", "same", and "loser" with McCain and this whole xenophobia strategy.
Posted by: zorg | July 18, 2008 at 10:22 AM
I'm really tired of reading Obama troll's comments in the top third of every blog I visit. Knock it off Obama. Stop paying these jerks, stop encouraging this behavior, just stop.
Posted by: bc | July 18, 2008 at 10:31 AM
GM is one of the first big corporations to offshore their production instead of developing new technology to reduce gas consumption, which was inline with conservative policy to keep oil companies big profit intact. The crisis in this country has been long in the making and the economy is at the brink of collapse, mostly thanks to the corporate greed with no ethics and no accountability, but manipulating people with pseudo moral and empty promises to line big execs pockets. The more workers they layoff, the higher they get paid. HP ex CEO Carly, who started the anti HP tradition and laying workers off, had to have TWO corporate jets--one wasn’t enough for her. The rich are getting richer and the poor are getting poorer, and the middle class is vanishing faster than ever thanks to those big execs who laughed all the way to their financial planners.
The only way to take back the government is to vote for someone who’s NOT connected to this two-party sellout, and is on OUR side. WWW.VOTENADER.ORG. It’s time for a REAL change.
Posted by: Maddi | July 18, 2008 at 10:38 AM
Under the current Republicans, we have a Justice Department that thwarts justice. A Labor Department that sides with employers. And an EPA that rejects anything not found in the bible. And some of you want to elect another Republican to the presidency?
Did all of your mothers drop you on your heads as a baby???
Perhaps you'd be interested in the Brooklyn Bridge? Or perhaps a piece of land owned by Charles Keating.
It's time for a change.
Posted by: Ethan Q | July 18, 2008 at 10:53 AM
Who said "save the money and feed the homeless with it"? What a stupid remark.......Let's send our presidental canidates out on horse back and give speaches using a megaphone.
Posted by: bob | July 18, 2008 at 10:54 AM
Wow, that was one fantastically slanted article.
Agenda much?
I'm a Dem, and I found that article offensive.
Journalism truly is dead.
Who is pulling your strings, Andrew?
No criticism of the cost of Obama's Ego renting out Denver Stadium, and using donor's cash to frivolously support his publicity agenda?
just disgusting.
No wonder the L.A. times is going under.
hopefully, you'll post an equally balanced article regarding Obama's fundraising techniques - including emails to everyone (INCLUDING SUPER DELEGATES) to donate $5 to have a shot at winning a seat in Denver stadium.
THAT turned even this Dem off.
Why does everyone back Obama so blindly in the press?
Posted by: rob | July 18, 2008 at 11:01 AM
McCAin makes Ron Paul look like a much better candidate every day.....
Posted by: Oregon4Obama | July 18, 2008 at 01:17 PM
It was very kind of you, John, to role model campaign suiting and scheduling on a day when who was stepping up to the plate regarding both. There is more than one way to win. That's why our US Capitol instead of looking like a jets and sharks ghetto from West Side Story, should be role modeling PEACE, so that people WANT to end conflict and work WITH us.
Posted by: William Hasle | July 18, 2008 at 08:30 PM
Hilary says "change" - the nation is silent.
John McCain says "change" - the nation is silent.
Obama says "change -now look" - the nation roars AHHH!
OHHH! - half the populace swoons.
Hilary says "universal health care" - the nation is silent.
McCain says "universal health care" - the nation is silent.
Obama says "uni what? oh yeah that - now look" - the nation explodes Eloquent! Visionary! Gifted! He's so wise!
WAKE UP AMERICA BEFORE IT'S TOO LATE - FORGET THE RUMORS AND JUST WATCH THE ACTIONS! This Hilary supporter is 110% for John McCain - more to follow.
Posted by: nomodem | July 18, 2008 at 10:50 PM
McCain was in Traverse City yesterday! Who does your fact-checking?
(No, Muskegon Thursday evening. Overnighted Detroit, much of the day there Friday before flying to New York for the Conan O'Brien show and today's fundraisers.)
Posted by: nickjackson | July 19, 2008 at 06:40 PM
"McCain is not a lot smarter than the people voting for him. I think that is the attraction." (July 18, 2008 at 04:30 AM )
That may be true. And BO is probably a lot smarter than the people voting for him.
Posted by: Rob | July 20, 2008 at 07:59 AM