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Opinion: Viral political videos: How they’re done and their impact

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This being the first presidential election cycle with viral videos and YouTube our fellow LATimes.com blogger, David Sarno, over at the new Web Scout blog has an instructive and entertaining look at the web video process and impact.

He’s this site’s Internet culture and online entertainment writer.

There are a lot of little tricks involved to getting thousands of web users to like your video and to voluntarily pass it on to thousands of others. They are especially powerful in this ongoing political season that will last 22 months before it’s done. And Sen. Barack Obama and his supporters have been particularly successful.

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As usual, David’s got the whole story and more right here.

--Andrew Malcolm

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