Fiji Republicans and Subaru Democrats
Another tip of the hat to Mike Allen over at Politico.com for pointing out a new New Yorker article that looks inside the ultimately successful campaign of Sen. John McCain, the Republicans' presumptive presidential nominee regardless of what happens in Wisconsin today.
The long, well-written piece by Ryan Lizza in the Feb. 25 issue is full of delicious detail about life on the trail on and off the McCain bus.
One particularly revealing passage may surprise some readers about how well-refined political campaigns have become in their research and determining our political leanings and distastes from seemingly superficial tastes. This enables them to "micro-target" messages to numerous niches, which is what is invisibly going on right now and will continue through Nov. 4.
The revelation comes from Steve Schmidt, a Republican political operative who's worked for George W. Bush, Arnold Schwarzenegger and now McCain. He was just talking as the bus cruised along the highway between stops not long ago when he said:
During one back-of-the-bus conversation, he explained that in 2004, when he was working for Bush’s reëlection, “we targeted voters not where they lived but how they lived their lives, in the same way that credit-card companies do.”
He went on, “And so we know, for instance, that among independent voters there are life styles and behaviors that identify them as Republicans or Democrats. For example, the GMC Yukon is a Republican vehicle, and Volvos and Subarus are the most Democratic vehicles.
"Republicans have Fiji water preferences, versus Democrats, who have Evian water preferences. You have a huge grouping of consumer data, so you can micro-target messages to common groups, finding pleasure points and anger points on issues.”
And you thought you were making up your own mind about the candidates. The complete New Yorker article is available here.
-- Andrew Malcolm
Photo: Charles Dharapak / Associated Press
Andrew Malcolm's immigrant parents repeatedly stressed the importance of active participation in a democracy. Early lessons included learning the alphabetical list of states by watching televised roll calls of national political conventions. That childhood exposure led to a lifelong fascination with politics, including 40-plus years of covering them and a brief stint practicing them as press secretary to Laura Bush in 1999-2000. A veteran foreign and national correspondent, Malcolm served on the Times Editorial Board and was a Pulitzer finalist in 2004. He is the author of 10 nonfiction books and father of four.
Johanna Neuman is a veteran Washington correspondent for both The Los Angeles Times and USA Today, having covered presidents and politics as far back as Ronald Reagan. A former president of the White House Correspondents Assn., she authored a book on media and foreign policy, “Lights, Camera, Wars.” Most recently she was co-author of the 
Subscribe to this Blog
If Hiliary is elected president then that means that a majority of the voters have decided to install her as the Commander and Chief of the Armed Forces. I suppose that makes Bill the First Man, with not a whole lot to do except manage the female aids. That sounds like the fox guarding the hen house dosen’t it. But wait, Bill can also devote quite a bit of time to his foundation and contributors. What a deal, it sounds like having your cake and eating it too. Or to make the situation even more profoundly absurd if something happens to Hiliary then Bill’s back. Vote Republican and your worst concerns are over.
Posted by: Jack's Son | February 19, 2008 at 12:03 PM