Obama ad gets personal

As our friends at the The Swamp point out, in recent speeches Barack Obama has been using his mother's 1995 death from ovarian cancer as a lead-in to argue that he's best suited to fix healthcare. Iowans tomorrow will see a new ad that takes the appeal one step further -- opening with a brief still image of his dead mother with a toddler-age Obama at her side.

The ad is aimed at affirming Obama's theme that, despite his experience as an Illinois state legislator and his three years in the U.S. Senate, he's a Washington outsider.  And of course, a certain Democratic front-runner with her own healthcare policy baggage would, by contrast, be a Washington insider.

- Scott Martelle

Comments

[Stephen Cassidy]

It's a great ad, but Obama made two huge mistakes yesterday - not voting against the Republican resolution condemning MoveOn and skipping the debate in Iowa for a fundraiser in Atlanta.

The most significant exchange in the debates to date on the top issue in the campaign, Iraq, occurred last night. Biden, Edwards and Clinton blew it. Richardson shined.

You have to watch the video:
http://www.youtube.com/watch?v=CBe_nsa3Dho