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Opinion: New Clinton contest

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Democrat Hillary Clinton’s political shop may have set the bar earlier this year for inventive ways to stimulate grassroots support with its much-touted contest to select an ‘official’ campaign song. But the folks helping her White House bid are not resting on their laurels.

In a news release this morning, her camp announced a drive to ‘sign up Hillary’s one millionth supporter.’

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The Clinton team already counts more than 981,000 supporters --- which includes not only contributors but those who volunteer, sign a petition for her, blog on her behalf, etc. --- so the race to 1,000,000 likely will be a quick one.

Here’s the inducement: ‘Hillary’s one millionth supporter and a current supporter will be given a chance to hit the campaign trail with Hillary, joining her and her staff for a whirlwind day of campaigning.’

Frankly, we would have been more inclined to offer coupons or some such, but we’ll yield to the experts. Indeed, with so much money sloshing about in this campaign, it’s inevitable that political consultants, media advisors and other aides looking to justify their paychecks increasingly are going to specialize in gimmicks.

We can hardly await what comes next.

-- Don Frederick

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