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CIF contract with Time Warner Cable is worth $8.5 million

April 9, 2012 | 10:25 am

A 15-year contract signed by the CIF with Time Warner Cable awarding state-wide broadcast rights for state championships is worth $8.5 million, according to CIF executive director Marie Ishida after releasing the information following a request by The Times via the California Public Records Act.

The rights fee of $550,000 for year one will increase by 4% yearly under the 15-year deal.

New York-based media consultant Lee H. Berke of LHB Sports, Entertainment & Media, Inc. said the agreement is not surprising.

"High school sports, particularly high school championships, is increasing because it's a valuable property for regional sports networks," he said. "It makes a lot of sense for them."

Cablevision in New York reached an agreement to broadcast New York high school events last year.

-- Eric Sondheimer

 

 

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