CIF contract with Time Warner Cable is worth $8.5 million
A 15-year contract signed by the CIF with Time Warner Cable awarding state-wide broadcast rights for state championships is worth $8.5 million, according to CIF executive director Marie Ishida after releasing the information following a request by The Times via the California Public Records Act.
The rights fee of $550,000 for year one will increase by 4% yearly under the 15-year deal.
New York-based media consultant Lee H. Berke of LHB Sports, Entertainment & Media, Inc. said the agreement is not surprising.
"High school sports, particularly high school championships, is increasing because it's a valuable property for regional sports networks," he said. "It makes a lot of sense for them."
Cablevision in New York reached an agreement to broadcast New York high school events last year.
-- Eric Sondheimer