$1.49 gasoline today only, compliments of Hyundai
If you're planning a big driving trip this holiday weekend and you happen to be in the Los Angeles area near Hollywood Boulevard and Bronson Avenue, today's your lucky day -- between the hours of noon and 2 p.m., that is.
To promote its latest car-buying spiff, Hyundai is running a $1.49 gas promotion at one gas station in Los Angeles, one in New York and one in Chicago -- for two hours only.
Because we aren't allowed to announce this until 11 a.m. today, your proximity to the location, or your willingness to use your existing tank of gas to travel there, will save you more than half the current cost of regular gasoline.
Where?
Hollywood 76 gas station
5890 Hollywood Blvd. (southeast corner of Hollywood and Bronson)
Los Angeles, CA 90028
When?
Today, July 1, from noon to 2 p.m.
How much?
Regular-grade gasoline: $1.49 a gallon (a savings of $1.58)
Mid-grade gasoline: $1.64 (a savings of $1.55)
Premium gasoline: $1.79 (a savings of $1.48)
Why is Hyundai doing it?
What Hyundai hopes is that you will now be aware of its summer incentive program called Hyundai Assurance Gas Lock, which begins today and runs through Aug. 31. All new Hyundais purchased during that time qualify to receive a special credit card that Hyundai helps to pay at most major gas stations, keeping your regular gas prices at $1.49 a gallon for one year or 12,000 miles, whichever comes first.
John Krafcik, chief executive and president of Hyundai Motor America, is convinced that this promotion, in conjunction with other Hyundai programs, will help stimulate new car buying this summer. “Our research shows that nearly 40% of potential new car buyers are staying out of the market specifically due to uncertainty around future gas prices.”
-- Joni Gray
Photo credit: Carlos Chavez / Los Angeles Times



The incentive is worth about $700 under current condition.
Posted by: SUK TSANG | July 01, 2009 at 01:29 PM
if that company can make money doing this they are beating the pants off of ford and others manufactuers. they are putting there money where it counts b/c they are empathizing with the problems of regular people. these are the people that are paying the bills and getting no bailouts and are allowed to wash over board while banks and other major institutions can be run recklessly into the ground and get tax payer bailouts. even michael jackson, with 400 some odd million in debts got continual loans to blow on an extravagant narciisstic lifestyle. why cant domestic sources put themselves out to assist americans, instead of korean multinational corporations????
Posted by: matt | July 01, 2009 at 04:06 PM