Obama aims for Generation Xbox
October 14, 2008 | 5:03
pm
For those who want to change gears and party politics simultaneously. This is an advertisement placed by Barack Obama's campaign in "Burnout Paradise," a video-driving game made by Electronic Arts.
Holly Rockwood, the company's director of corporate communications, says: "Like most television, radio and print outlets, we accept advertising from credible political candidates ... these ads do not reflect the political policies of EA or the opinions of its development teams."
The virtual billboard ad directs gamers to the Vote for Change website, hoping that players will break off from steering with their thumbs to vote with their feet in the upcoming presidential election. What next? "Vote McCain" bingo cards?
Image: Electronic Arts
