Tesla snares Mazda's star designer

It's been a busy week for Tesla Motors, everyone's favorite upstart-electric-carmaker-slash-green-icon- slash-venture-world heroes.

On Monday, Tesla announced it had hired a former Ford Motor Co. exec as its new chief financial officer. The new CFO, Deepak Ahuja, comes to the San Carlos, Calif., company via Ford's small-vehicle development program, and before that Ford Southern Africa.

Now Tesla is confirming that it has hired Mazda's Franz von Holzhausen, widely regarded as one of the most-influential and well-regarded young designers in the industry, to head its design operations. The electric carmaker has yet to officially announce details of the hire, but it is without doubt a coup for the start-up, which began taking delivery of its first completed, all-electric, $100,000 Roadsters in April.

Von Holzhausen, Mazda's North American director of design, has been at the Japanese automaker since 2005 and is credited with developing the carmaker's current "design language," which is industry jargon for the collection of styles and physical characteristics associated with a particular brand or series of vehicles. His language is called Nagare and can be seen in cars like this (pictured with Von Holzhausen):

 
Now he'll be coming to Tesla, presumably, to work on the company's hotly anticipated Model S (formerly known as the WhiteStar) sedan and the even-further-down-the-road compact car known as the BlueStar. Early speculation as to whether Von Holzhausen, who is based in Los Angeles, will open a Tesla design studio in the Southland has not been confirmed by Tesla.

The Dutch designer also worked at Volkswagen and General Motors Corp., where he was involved in the design of the Pontiac Solstice and Saturn Sky.

Wagging tongues were quick to point out that Von Holzhausen is not Tesla's first A-list designer hire. Until last year, Tesla had contracted former BMW and Aston Martin designer Henrik Fisker to help create future models.

Ominously, that relationship ended poorly, with Tesla suing Fisker for allegedly stealing trade secrets that helped him develop his plug-in hybrid, called the Karma. That case is still pending.

-- Ken Bensinger

Photos: Tesla Roadster by Robert Durell / Los Angeles Times; Mazda Furai concept car with designer Franz von Holzhausen at the New York International Auto Show by Mazda; Franz von Holzhausen at Los Angeles Auto Show by Kirk McKoy, Los Angeles Times

Comments

[Jim Plunkett]

You have to start somewhere - I ordered one

[NHladky]

This vehicle is a benchmark in technology. I would like to see the likes of Tom Bearden and JL Naudin brought together on a project of this scale. These minds would put together negative resistance by capacitation and add components to the vehicle that would pull electrons from the atmosphere and recharge the battery as you drive. Why own a windmill when you can put the renewable energy in the car? This is the beginning of a revolution, true unlimited miles self renewing energy is not far from the automotive industry to date. Intensly exciting!

[Sterling]

I think that Tesla is one of the most exciting companies to come along and is on its way, if they are careful, to being a brand right up there with Apple, Yahoo and Google brand wise.

Hiring the design director from Mazda with youth on his side to address the tastes of consumers who are growing up in an all tech, green world.

As for the Rants above - please get over yourself. This is an auto enthusiasts forum and your discourse is out of place here. You'd be better going to CNN forums or FOX.