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Best designs — according to Kelley Blue Book

August 22, 2008 |  2:51 pm

cars autos Los Angeles Times Kelley Blue Book best exterior interior designs Honda BMW Toyota Lexus Porsche Audi Chevrolet Brand Watch luxury sedan coupe hatchback sports car convertible truck SUV minivan The eye of the beholder is a strange and wonderful thing — if Kelley Blue Book is anything to go by. The good folks at KBB perform a regular survey, called Brand Watch, that measures consumer perception of exterior and interior designs. The latest results put Honda at the top of the "non-luxury sedan/coupe/hatchback" category for exterior design. Winner of the corresponding luxury segment? BMW.

For interior design, the class of the non-luxury sedan/coupe/hatch pack is Toyota, with Lexus winning the premium spot. Not so eyebrow-raising, but odd that there’s no mention of Volvo in this respect. Still, there does seem to be an element of reassuring predictability when it comes to the sports car/convertible stream: Porsche takes the exterior honors and Audi’s interiors get the nod.

Domestic brands do pretty well, especially trucks. In both fields, consumers liked Chevrolet's products the best. Click here for a full list that also takes SUVs and minivans into account.

Colin Ryan

Photo: BMW


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Comments

Does this mean Chris Bangle is vindicated?

Under the definition of "Sport Sedan," you may see a picture of a BMW 3 Series (Preferably a 335i or the 8 cylinder M3 with a manual transmission).

But "Pretty?" I don't think the Germans factor "looks" into 4-5 seat, high-speed people movers. The form wouldn't follow the function (And no, the 2 house-cat seats in the backs of 911s don't count as seats)

However, if BMW decided to come out with a "Pretty Series" sedan line up, then they there might be some justification for their vehicles designs to look "Pretty."



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