Audi rings the iPhone
Audi has just launched the first Apple iPhone application from a carmaker. The ‘Audi A4 Challenge’ is a driving game that uses the iPhone’s motion sensor (accelerometer), allowing players to steer a virtual version of the all-new 2009 Audi A4 through a series of courses that become gradually more difficult. It works a bit like the controller on a Nintendo Wii.
“The iPhone is an ideal platform to help introduce the Audi A4,” says Scott Keogh, chief marketing officer for Audi of America. “Audi customers are smart, sophisticated and technologically savvy. We’re very excited to be the first automotive manufacturer to connect with our audience through the iPhone.”
The game was created in two weeks by Factory Design Labs of Denver. “It’s reinventing the shopping experience. In combination with the A4 iPhone website, this is the first viable mobile marketing solution in the automotive space,” says Scott Mellin, Factory Design Lab’s CEO.
The application is now available from Apple’s iPhone Application Store for free. The new A4 goes on sale in September, costing at least $32,700 more.
Photos: Audi
