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Suzuki's first truck -- Tundra or a Frontier?

LatequatorAfter years of producing some pretty cool motorcycles, Suzuki seems to be getting its four-wheeled act together. The company also appears to be sincere in its flattery of the Toyota Tundra pickup truck, as the model pictured here is Suzuki’s first-ever attempt in this sector. It’s called the Equator, debuts at the Chicago auto show on February 6 and goes on sale toward the end of the year.

There is another mainstream Japanese connection. The Equator is based on the Nissan Frontier platform and will be built at Nissan’s manufacturing facility in Smyrna, Tennessee. Under the hood will be a choice of a four-cylinder engine or a V-6. No prices have been announced yet, but Suzuki has historically aimed at the budget end of the car market. The cheapest Frontier comes in at $21,000, so the Equator might equate to something south of that.

-- Colin Ryan

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Hopefully this is a true compact truck, not a midsize like the Frontier or Tundra. A lot of people are looking for something that's reasonably fuel-efficient (kudos for offering a four-cylinder) and easy to park, while still ofering truck practicality, which is hard nowadays with the obesity trend in vehicles.

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About the Blogger
Our Bloggers

Dan Neil is a Los Angeles Times Pulitzer Prize-winning columnist who writes the weekly column, Rumble Seat.

Ken Bensinger is a Los Angeles Times staff writer who covers the automotive industry.

Martin Zimmerman is a Los Angeles Times staff writer who covers the automotive and finance industries.

Joni Gray is a Los Angeles Times staff writer who covers the automotive industry.

Whitney Friedlander is a Los Angeles Times staff writer who writes for both Autos and Travel section blogs.

Colin Ryan is a freelance writer who covers the automotive industry.

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