In the case of one "missing" poster seen on the Upper West Side in New York earlier this month, the lost animal was not a puppy or someone’s cat. It was a unicorn.
Described as a female with a friendly disposition, the missing unicorn in question and the poster belonged to Camomile Hixon, a New York-based painter.
The missing unicorn, in fact, was part of a larger vision for New York City.
“I was travelling back and forth in the subways, and I just noticed the dejection. I’m a pop artist, and I thought –- if I could just make one person smile. I was thinking about ways to do that," she said.
“A unicorn is beyond race, beyond religion. I wanted something that could reach anyone at any age. I thought, if I could just make a handful of businessmen on Wall Street think about unicorns, I will be successful.”
So on Oct. 29, she and a team of friends hung 2,000 posters all around the city. By the next day, she’d received 350 phone calls.