Pet rescue group offers to donate dog food to shelters in exchange for tackles of Michael Vick
Pennsylvania-based Main Line Animal Rescue, known for its canny use of advertising on behalf of pets, is at it again -- and this time it's taking aim at Michael Vick.
Main Line is best known for a billboard stationed along Chicago's Kennedy Expressway that read: "Oprah: Do a show on puppy mills. The dogs need you." Winfrey took the group's suggestion and aired an exposé that has been credited with opening many Americans' eyes to the conditions in which many dogs are kept in order to supply the nation's pet stores with adorable merchandise. Earlier this year, the group brought its message to Los Angeles, unveiling a billboard decrying puppy mill conditions and urging Angelenos to adopt shelter pets.
Now Main Line has a new idea -- one that doesn't involve billboards, but instead targets newspapers in cities where Vick and his new NFL team, the Philadelphia Eagles, will play. The group's plan: Buy ad space in a city's newspaper shortly before the Eagles are to visit.
The ads (one of which has already run in the Washington Post) urge animal lovers to "Consider volunteering at your local shelter on the day of the game. Spend some time walking, or brushing, or bathing, or hugging a homeless Pit Bull." Future ads are scheduled to appear in San Diego, Chicago and New York.