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Che Guevara's granddaughter partners with PETA. Viva la (veggie) revolution!


The 24-year-old granddaughter of Ernesto "Che" Guevara will partner with PETA in the group's first South American campaign to promote vegetarianism. 

The campaign, expected to debut in Argentina this October in the form of print ads and posters, features Lydia Guevara armed with carrot-laden ammunition belts and wearing a beret that even the youngest hipster will recognize from a famous T-shirt design.  The resulting image is a "homage of sorts to her late grandfather," the Marxist leader who figured prominently in Fidel Castro's rise to power in Cuba, PETA spokesman Michael McGraw told the Associated Press.

The campaign's tag line: "Join the vegetarian revolution."

-- Lindsay Barnett

Photo: Lydia Guevara poses on the set of her PETA photo shoot.  Credit: Associated Press

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Love it <3

One of the greatest men of the last 1,000 years :o)

Hasta la Victoria Siempre ! Che Lives !

I can't believe that PETA didn't researched that Ernesto "Che" Guevara was the bigger butcher and killer of HUMANS forget about the ANIMALS. What about all the lifes this person took on his patth througth Cuba that by the way was not his homeland. He was from Argentina.

So PETA supporters how about supporting your own HUMAN race by not giving advertisement and credit to a MAD man and a FALSE revolution.

This is 2009, 50 years after the so called Cuban Revolution and animals around the world have more rights and eat better than the 11 milion Cubans that are VEGETARIANS but not by choice.

Please PETA supporters do a campaing for real causes and advertise with real people not decents of HUMAN killers!

Won't the men be disappointed to learn that no matter how many carrots they choke down, they still won't get to see what's underneath...

r u serious? He was a communist promoting a social regime. What makes him so great? The fact that he shot those who opposed him in the back of the head? Including women and children, ya great guy!

One of the most bloodthirsty, criminal minds of all time. Che's legacy is one of blatant disregard for human rights. He was Latin America's version of Stalin.

By shrouding itself in his image, PETA will lose rather than win converts, unless PETA is only interested in bringing more communists to its cause.

IMO, not a smart move...

Che lives in the memory of all the families of the innocent people he killed in cold blood - over 3,000 innocent men, women and children. He was a cold-hearted assassin. It is ironic that Peta is paying homage to a ruthless killer of humans with his granddaughter's image in order to save animals. Shame on PETA!

Does this mean that vegetarians get to summarily execute meat eaters?

A regular cuban will never see that many carrots in a year thanks to Che. It's so sad that there are people still paying homage to this butcher.

this is crazy... people in Africa need to eat more not veggies.. come on!!!

LOL! This is too rich. Well, just shows to go what PETA really is all about. And why would I care what the grand daughter of a mass murdering megalomaniac thinks?

this would sadden che. it has nothing to do with what he stood for - and peta does not love humankind. and che, he loved his steaks. oh yes.

Che was an idealist when very young...then he turned murderer and totalitarian along with the Castro brothers. Only infantile leftists believe he was great. Real progressives promote freedom and democracy, not murder tyranny.

Her grandfather was a butcher. For PETA to use her "celebrity" like this is, is disgusting.

"Che's life is an inspiration for every human being who loves freedom. We will always honor his memory."
--- Nelson Mandela

"Che is not only an intellectual, he was the most complete human being of our time, our eras most perfect man."
--- Jean Paul Sartre

To the reactionary morons above calling Che a "murderer" or "terrorist" please read a book ...

= Jon Lee Anderson, author of the 800 + page 'Che Guevara: A Revolutionary Life', who spent 5 years researching the man:

"I have yet to find a single credible source pointing to a case where Che executed an innocent. Those persons executed by Guevara or on his orders were condemned for the usual crimes punishable by death at times of war or in its aftermath: desertion, treason or crimes such as rape, torture or murder."

She has obviously sold old to the Prius driving crowd.

CHE ... hero, icon, father, husband, rebel, soldier, writer, intellectual, doctor, politician, dentist, poet, statesman, military theorist, guerrilla, diplomat, general, warrior, Marxist, defender of the poor, inspirational legend, guardian of justice, and current saint in Bolivia.

It just kills Conservatives that such a heroic man will not go away. That is because these troglodytes cant fathom that he lives in the hearts of the hungry and the oppressed and that ideas never die.

Hence Che Lives on !

Che was a coward. When captured by the Bolivians, he tried to get out of his execution by telling his captors that he was worth more alive than dead.

I'm wondering why my earlier comment was deleted. Was it because I compared el Che to Hitler, or are there comment rules I am unaware of.

Che lives on? No, Che is dead. However idiot followers continue to fund the mass marketed capitalist image. It is especially popular among the wealthy spoiled colllege crowd; bills paid by Dad.

Now there's an oppressed group in dire need of rescuing!

What can i say? Young, beautiful, vegetarian, with "guevara" blood in the veins...

What else?!

PETA needed the publicity. Anyone paying attention to North Korea and their potential Fireworks over Hawaii on July 4, 2009? Hm, this should be of concern.

Who cares who she's the grand daughter of? She's pretty hot.

It says a lot about the mentality of PETA that they would invoke the memory and image of a butcher of human beings in order to promote their cause against the butchery of animals.

Lydia I'm sure your grandfather is turning in his grave. Put some clothes on. Why does everyone think they have to be nude or "seminude" for someone to listen?

by the way CHE LIVES!!!!!!!!

Incompetent military leader, murderer, and narcissist, when Che was surrounded by Bolivian soldiers, instead of dying for the cause, he threw down his gun and yelled to the soldiers, "Don't Shoot!" he whimpered. "I'm Che! I'm worth more to you alive than dead!"

His legend is all fiction. His life was crime against humanity.

What a disgrace!

What a total disgrace that woman should be ashamed of her self for exploiting the name of her grandfather.
Even worse, doing it in support of a idiotic orgianization spawned by the capitalist pig dogs of the USA.

Che would disavow her, if he was still alive today.

It sickens me that she would take the name of one of the most important FREEDOM FIGHTERS of modern history and drag it throught that stinking waste.

Instead of helping the millions of poor and starving people the Che was fighting for.

So many divertions from the issue itself.. it does'nt matter who supports vegetarianism, it's the issue of why should we be a vegetarian.. we are straying from the point here people... sure,there are people starving around the world,but that's a different issue..there will always be people starving somewhere.. no suprise,there are over 6 billion of us.. now the issue is how are we treating the farm animals in which we get our food from? it's unacceptable in most farms.. animals are regarded as materials and economic comodities instead of living sentient beings... it's not wrong to eat meat... it's the circumstances and time.. back then,when there were so few humans, we were hunters.. we hunted and played a role in the ecosystem and the food chain.. now there are just too many of us.. and we industrialized farming to cope with our desire for meat.. i say desire not need because im a vegetarian for 5 years now.. and im still alive.. if it's a need,i will be dead by now rite? so people,it's not a war.. it's just a cry to reach deep into your hearts and feel... let your compassion for the quality of life be stronger than your desire for meat.. you say that the animals in the farm are better fed than many humans? What bout freedom? would you trade place with them? would you rather be fed and remain in prison than starve and be free? the sufferings they are put trough is unacceptable.. the layer chickens especially... things are out of hand people.. we have strayed from the food chain,the moment we started dictating it... so it's time to change with it.. change with the time..not because we have to.. because we can...we have the POWER to choose... to choose compassion... ONE

Kill the dog, Felix, But don't shoot him--strangle him," writes Che in his diaries about an incident during the Anti-Batista skirmishing in Cuba's hills. "Very slowly Felix pulled out his rope, made a noose and wrapped it around the little animals neck--then he started tightening," writes Che."When Felix had picked him up, the puppy's tail had been wagging happily. Naturally, as was the usual case with these men, the puppy had expected the usual petting and caresses. Now Felix grimaced as he tightened the noose on the agonized puppy. "That happy wagging of the tail turned convulsive," writes Che. "Finally the puppy let out a smothered little yelp. It seemed a long time till the end finally came," recounts Che. "Finally after one little spasm the puppy lay still, his little head resting over a branch."

For some reason Che saw fit to describe such stuff in loving details.


Che inspires millions around the world to be better people.

The right-wing LIES about him so much because they fear him even more in death than when he was alive.

His example will live for eternity.

This is a sad legacy. Or maybe not ---- That a modern hero has his grand daughter display such idiodic sentiment. Maybe her busines is carrots -- who knows. Carmen Miranda said one time "Bananas are my Business" .

lmao, i love when people throw slander without looking into the facts. look up a little information on the guy, he is considered a saint in south america. and show me the hard core evidence of the innocents he killed. Even the CIA has stated it was mere propoganda. . . and as too one message i saw below. list one instance where he supposedly executed a child . . .

Sad to see so many anti responses. People, wake up, she is Guevara's granddaughter, and whether her world view is like her grandfather's or not makes no difference at all in this campaign. She is standing up for the animals and for vegetarianism. That's all that matters. She is a great and loving woman and she truly cares.

If PETA associates with radicals and extremists then their also a bunch of radical extremists and need to be totaly disbanded and dstroyed


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