Strange marketing campaign of the week: Buy a truck, get a goat
In today's economic climate, Peter Wilkins of Mitsubishi Motors New Zealand figured every little bit helps. And in the spirit of bizarre gift-giving, he launched a marketing plan designed to increase sales of the Mitsubishi Triton -- buy a Triton, get a goat. Absolutely free! From the Brisbane Courier-Mail:
Goats improved farm productivity by defending against weeds, were cheaper than toxic sprays, and there was no risk of goat flu affecting the tourism industry, [Wilkins] told NZPA.
"We are aware that three years of drought has severely depleted sheep and beef populations, so what better time to float the goat?''
The free-goat offer extends through July and applies only to Triton purchases. The Triton is a "ute," defined by U.S. News & World Report's automotive reviews section as "a vehicle with the front end of a family sedan and the rear end of a pickup truck." Hmmm...sounds like the more appropriate animal gift would be the mythical Chimera, a goat-lion-dragon hybrid. Too bad we weren't consulted beforehand.
Photo: Glenn Koenig / Los Angeles Times