Jessica Simpson pushes new vitamin-spiked beer! Yum.

Jessica Simpson will soon be the new face of Dallas Stampede Light Plus.

No, not a new Texas football team. It's a beer. 

Hey, at least she knows her fan base.

And I'm sure it didn't hurt her beer contract that she's dating Dallas Cowboys star quarterback Tony Romo. It's almost like getting a two-fer!

But the beer gig is not all suds and glamour. Simpson also has received a reported 15% stake in the brewing company.

"She's the face of the brand now," Lawrence Schwartz, Stampede Brewing Co. president/CEO, said in the Dallas Morning News.

Stampede's intriguing marketing will focus on the brew's vitamin content, cleverly referred to as "functional additives." Wow. What's in there, Viagra?

"As an entrepreneur, I am always looking for ways to diversify my portfolio with good ideas and good people," says Simpson, who has already endorsed zit creams and her hairdresser's hair extensions. "Yes, I work out and take care of myself, but I also like a cold beer once in a while," her statement reads.

Well, now, there's the understatement of the year.

Frankly, Jessica has her work cut out for her. I have a sneaky feeling it will take a lot of sweet talkin' to make men order -- and actually drink -- vitamin-enhanced beer. Mmm, nothing like the taste of some serious B-complex, huh guys? Although that 'functional appeal' may appeal to a few.

Would you drink vitamin beer? Even for Jessica Simpson? Pretty please? Pretty please with suds on top?

Photo credit: WireImage

Comments

[mharton]

Vitamin Water, Vitamin Energy Drinks and now Vitamin Beer; has anyone heard of Fruits and Veggies!?!

[Lisa]

I commend her. At least she has the sense to call someone to drive her after she's been drinking. Now, there is a smart person, not some idiot who's going to rack up DUI after DUI and possibly harm or kill someone. Kudos, Jessica! And best of luck on the new endorsement.

[darren]

i've known some texans who could use mental enhancement- we have one running (?) the country!

[CuriousGeorge]

My.. what a Richardson, Texas, Baptist minister and his lil' darlin' can accomplish! They are a grown-up version of "Paper Moon". Why doesn't Joe have a girlfriend???

[CuriousGeorge]

My.. what a Richardson, Texas, Baptist minister and his lil' darlin' can accomplish! They are a grown-up version of "Paper Moon". Why doesn't Joe have a girlfriend???

[AThinkingMind]

Is there anything she wouldn't endorse?

Oh well guess she's getting the money while she can.

[J-Ree]

Hey LA haters! Don't take this wrong but this comment blog reeks of jealousy! I'm from Dallas (in LA for a year) and love both cities. I also had a chance to drink the beer and it's anti-hangover- AND TASTES AWESOME. My wife and I visit and ask for it when we're there.

The jealous dog whines the most and you guys need to know its OK to be happy for other people.

Finally a beer with no hangover??! Dude, isn't this what we all dreamed about in college?

LOL...enjoy and don't be so harsh!

[Rachel]

Can't stand her or anything she endorses. Enough said.

[just a note]

Does anyone do any checks before they bash or make comments anymore??
Andrews & Simpsons go way back in years, Check it out. She has done marketing for the Andrews fanily for a long time. Her other recent item in VIBE. Blake Andrews was on Jessicas Newlyweds show & had her 24 Birthday at his house on the show. This deal has nothing to do with TONY at all. Andrews Distributing are huge supporters of Jessicas. It was teh Andrews booth Jess was in that fatefull game day that Jessica still gets blamed for.

[Layla]

This is a great idea. Many alcoholics are extremely malnourished, often replacing food for beer. Diarrhea and vomiting will expel even more of the nutrients that they do get from food.
Vit B, such as Thiamin is necessary in order to not come down with alcoholic dementia.