The Times Gets an Emergency Makeover

The Times Page 1 nameplate on Sept. 15, 1910, before the bombing. The Times nameplate, Oct. 15, 1910, after the bombing         Part II, Sept. 15, 1910, before the bombing. Part II, Oct. 15, 1910, after the bombing.

Oct. 15, 1910: I pulled up an Oct. 15 issue of the paper and immediately noticed the new headline font. The Times was being published at its auxiliary plant in what is now Chinatown but had to buy all new cases of type. Notice that an artist re-created the Page 1 nameplate and simplified the Part II nameplate. In 1913, The Times will again alter the nameplate to show the destruction of the old building and add the new building.

Above, a sample of headline and body type on Sept. 15, 1910, before the bombing. At right, a headline and body type on Oct. 15, 1910, after the bombing.

Comments

[Steve Moshlak]

Back in the day, we used to call them "Mastheads," not "nameplates."

[lrh]

We recently had the same debate over "masthead" vs. "nameplate" and decided that "nameplate" was the preferred term. The "masthead" is the box on the editorial page listing the newspaper executives.

--lrh