Paul V. Coates – Confidential File, Feb. 19, 1960
February 19, 2010 | 2:00 pm
Mash Notes and Comment
(Press Release) "More and more cities are using police dogs -- for police duty, natch.
"Pittsburgh, Houston, St. Louis and Minneapolis are among the cities which have found that a good, tough dog is an active deterrent to crime.
"The dogs aren't trained to kill, like the famous K-9 Corps of World War II, but they go through a 14-week course designed to teach them to seek suspects, hold them at bay and be calm, even under gunfire.
"In some ways the animals are more efficient than men at patrolling dark streets, parks and such places. Result: some types of crimes are said to be on the decrease.
"Could your city use dogs on its police force?" (signed) Hy Steirman, New York City.
-Not my city. But Beverly Hills has an opening.
(Press Release) "'There's no business like Jo business,' reads the letterhead of Jo Morrow, a young movie actress with a pretty face, beautiful figure and apparently worlds of self-confidence.
" 'I'm an up-and-coming new face,' says Jo in this week's Look magazine. 'Columbia signed me to a contract because of my personality -- they call me a virginal girl ready to explode . . .' " (signed) Look magazine.
--Quick, everybody. Take cover.
(Press Release) "For the first time, shoe-shining is now a part of a school curriculum.
"Each of the classrooms at New York's John Barry Junior High School has a 'Shoe Shine Corner' with shine boxes, brushes, cloths, daubers and a wide assortment of polishes, and the 300 boy pupils are required to shine each other's shoes every morning.
"The equipment is the donation of Irving J. Bottner, ex-shoe shine boy, now president of Esquire shoe polish. He kicked off the unprecedented program by giving a shoe-shining demonstration in the school auditorium, shining the shoes of 12 of the amazed youngsters.
"One of them flipped, 'He's the best dressed shoe-shine boy I ever saw.'
"Another said, 'My father will never believe my shoes were shined by a big company president.'
"Miss Hazel R. Mittelman, school principal, conceived the idea of shoe-shining in the classroom because she has observed that shoe-polishing is more neglected than other components of good grooming.
"'While polished manners maketh the man, polished shoes maketh the gentleman,' said Miss Mittelman." (signed) Carl Erbe Associates, Public Relations, New York City.
--This Mittleman? Does she always talk like that?
(Press Release) "America's male vocalists, the exclusive hero-types for 18 million teen-agers, belong to an adultified, commercialized generation with nothing to say, according to an article in the March issue of Esquire magazine.
"Elvis Presley, Frankie Avalon, Ricky Nelson, Kookie Byrnes, Fabian, Bobby Darin, Pat Boone and Dick Clark are among the idols whose public images are analyzed in the article. 'Teen-Age Heroes: Mirrors of Muddled Youth.'
"Here, an attempt is made to discover something of a more lasting value than is currently evidenced in the likes of Elvis, Ricky, Kookie, Fabian et al.
"With safety-first the cry and insecurity the spur. America's present-day teen-agers have lifted to the heights of godliness, these singers who vocalize the sentiments of the generation-finding salvation in the safety valves of conformity, mediocrity and sincerity." (signed) Esquire magazine, New York City.
--You know something? I liked Esquire better when it was dirty.