Alexander & Oviatt Opens Store

Sept. 3, 1919: Alexander and Oviatt opens at Hill and 6th streets. By this era, some of The Times' display advertising had become quite stylish. Wallace Reid in "The Valley of the Giants."

Comments

[Marc Chevalier]

Not completely true, alas.

[I]
Alexander & Oviatt[/I] was incorporated on June 1, 1912: its founding partners were Frank Baird Alexander, James Zera Oviatt, and Frank Shaver Allen. The capital stock was $10,000, almost all of which was provided by Allen. The store itself opened for business in September, 1912.

In short, [I]Alexander & Oviatt[/I] began its life 97 years ago.

The advertisement is promoting [I]Alexander & Oviatt[/I]'s expansion of its second location on the corner of 6th and Hill. (They'd moved out of the first location in 1915.)