"Dear Mr. Coates:
"Your Hollywood Blvd. readers of your daily column may be interested in a newcomer in the
juke-box music world named Kirk
Atello, because they see him around
Las Palmas and Hollywood Blvd., lounging in his '39 Cadillac roadster at all hours.
"This newcomer to the
juke-box singing now has a record delivering his voice and it is a record of two songs he has sincerely put on that record.

"The songs are 'A-ma-a' and 'Flirtatious Fool.'
"He
is aged 28, and has been living in Hollywood some four rugged years.
His 'beat' type attire and his continual study of horse racing charts
establish him as an interesting character.
"The guy is OK, Paul. He even bought me a cup of coffee while I sat and listened to his records.
"The fact is, Kirk
Atello put the 20 cents in the
juke box to play his records just so I could listen.
"The music tempo was too fast. The orchestration background was too loud. Kirk
Atello sings all right, but he can improve.
"He must project his personal feeling and personal thinking more into the way he sings.
"He
has got to indicate an attitude of more force, or make one feel that he
sings for ONE CERTAIN ONE and is all alive with earnestness equal to a
signature to a letter."
(signed) Memphis Harry Lee Ward, newsboy, P.O. Box 1963, Hollywood.
-Memphis, the guy bought you a cup of coffee. The least you could do is give him a good review.