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View-Master Vanishing From Landscape

March 13, 2009 |  6:00 am

Photograph by Tom Uhlman / AP

Mary Ann Sell holds one of her
more than 25,000 discs.

View-Master to stop selling scenic photos

Fisher-Price will continue making discs of more popular cartoon characters.

Associated Press

March 8, 2009

Viewmaster_grand_canyon_02Columbus, Ohio — Amber LaPointe's introduction to one of the country's greatest tourist attractions came from small square pictures on a white wheel.

"It was like you could look into a world away," said the 28-year-old from Toledo, Ohio. "My only image of the Grand Canyon was from the View-Master."

The iconic reels of tourist attractions, often packaged with a clunky plastic viewer and first sold to promote 3-D photography, are ending their 70-year run after years of diminishing sales.

Collectors like Mary Ann Sell of Maineville, Ohio, are dismayed.