July 31, 1958

A car made in ... Japan? Built by some outfit called Toy-o-ta? You can't be serious. Hm. "33 m.p.g." I wonder what that means. Email me

Comments

[Arye Michael Bender]

The first ad campaign for Toyota I remember was in Hawaii, around 1968. Here is the tag line still reverberating in my admittedly addled brain:

"Toyota is a name you can't remember, Toyota is a car you can't forget".

We learned to remember the name, as Japan's eye to quality eclipsed the planned obsolescence of the American industry it first emulated.

[R. KOCH]

Cute car. I have never heard of it.

[cody mccall]

I wonder if appealing to the 'thinking man' sold any of these: for, as we all know, we buy cars based on emotion, the shallower the better.