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Matt Weinstock

July 31, 2007 |  2:58 pm

Matt_weinstockd July 31, 1957

The whole thing started many months ago when Sparks Stringer poured out his chagrin here at being unable to find any farkleberries in L.A. He had in mind whipping up a farkleberry pie like his mother used to make down South.

Clearly there's something unlikely and contagious about the word farkleberry. Publicist Joe Weston was so enchanted by it he named his frisky Siamese cat Farkleberry. Others thought it was a gag. It isn't. A farkleberry, I'm told, is somewhere between a huckleberry and a gooseberry.

Comes now a letter from Capt. M.R. Flehinger, who used to sell the Daily News at Beverly Boulevard and Normandie and is now with the Air Force in Japan.

"After asking in vain for farkleberry pie in Hong Kong, Bangkok and most of the larger cities in Japan," he writes, "I though I'd scored in a Tokyo restaurant. But it was only the accommodating manager and the language barrier working against me. What I got was a plain berry pie, I think. Of course, it might have been farkleberry but how can you be sure?"

1957_0731_grant The search goes on.

ALTHOUGH Mrs. Alex Mayer of North Hollywood has been making regular purchases on her charge account at a department store, she has received no bill for three months. The other day, she phoned the store and inquired about it.

A girl looked up the account and reported, "The reason you haven't received a bill is that you moved and the mail we sent to your new address has been coming back."

Mrs. Mayer, puzzled, said they hadn't moved, they still lived on Bonfield Street.

"Well," said the girl, "on the last payment we had from you your address was a post office box--PO 50042--and our statements have been returned from there."

So Mrs. Mayer explained that PO 5-0042 is her telephone number--PO as in POplar. And now, lucky girl, she will be able to pay her bill.*

Oh, I can tell you, life can be complicated.

AROUND TOWN--As an added fillip to its lavish party for the movie "Omar Khayyam," Paramount operatives scoured the city's tobacconists for Omar cigarettes. Mostly the tobacco boys said they hadn't seen any in 25 years. But guess where the Paramounters found an unlimited supply--Rexall's.

* In the dark ages, phone numbers had a two-letter prefix. Common ones in Los Angeles were AT lantic, AX minster, CI trus, HO llywood, MA dison, OX ford, RI chmond, etc.--lrh