The Big Picture

Patrick Goldstein and James Rainey
on entertainment and media

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We won't have 'Shrek: The Musical' to kick around much longer


Well, that was fast.

Just this morning we were wondering how much longer Jeffrey Katzenberg was willing to keep shelling out dough to keep "Shrek: The Musical" afloat on Broadway. According to the New York Post, the show has lost more than $1 million since Labor Day, despite heavy discounts and an aggressive ad campaign.

The answer? Less than three months. DreamWorks just announced that the costly musical will have its final Broadway performance on Jan. 3, 2010. It will launch a national tour in Chicago beginning next July.

Previously: Can Jeffrey Katzenberg save 'Shrek: The Musical'?

Photo: The cast from "Shrek: The Musical" at the Tony Awards. Credit: Seth Wenig / Associated Press.

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