'Bruno' and Universal pull back the curtain

Sacha Baron Cohen operates a bit like the titular character in "The Wizard of Oz": The secrets should remain hidden behind the curtain. When Baron Cohen's "Borat" was released three years ago, the British comedian and his filmmaking team protected their production process the way Coca-Cola guards its recipe. On Monday, however, "Brüno" producer and distributor Universal Pictures released production notes that provided a rare glimpse into how Baron Cohen assembled his July 10 release over the course of 19 weeks of filming.

The notes reveal that there were numerous clashes with authorities, police pursuits, various disguises and a dangerous mob at the film's concluding scene at a mixed martial arts event. Their mantra, learned making "Borat": “Know and obey the law, and always have an escape plan.”  If the production information is to be believed, Baron Cohen barely got out alive from any number of threatening situations.  "The crew found themselves receiving calls from the FBI warning of death threats and dodging clenched fists, angry mobs and loaded guns at every step of the way," the notes say. 

Here are some edited highlights:

Early in the film, Baron Cohen's flamboyantly gay Austrian fashion journalist interrupts the Milan Fashion Week by wearing a Velcro-covered suit that sticks to everything, ultimately sending his character sprawling on the runway during a fashion show. Here's how the filmmaking team snuck in:

"Baron Cohen insisted that they change everyone’s appearance and create an entirely new crew.  Director [Larry] Charles shaved his beard and modified his hairstyle; likewise, producer [Dan] Mazer cut his hair, as did other members of the Milanese camera crew.  Everyone involved in the final stunt changed his or her outfits....The team secured him the proper credentials, and he walked in…in the guise of an Italian photographer in a fabulous new outfit....Baron Cohen found a hidden nook backstage and transformed into Brüno.  He attempted to reduce his rapid breathing as, inches away, models and security walked by him .... Baron Cohen sprinted past stunned models and lunged by waiting security guards. ... Just as the team caught the footage they needed, security shut the lights off and dragged Baron Cohen off the stage.  Police cuffed the actor and hauled him to jail while his fellow crewmembers chased him down."

Later in the movie,  Baron Cohen and costar Gustaf Hammarsten pretend to be gay lovers with a proclivity for bondage wear. From their hotel room, they call the front desk claiming they have lost the keys to their handcuffs and need to be freed:

"...[W]ord arrived that the police were in the lobby.  As Kansas City’s finest rode up the elevator, both men made a mad dash down the emergency exit staircase. To their alarm, they discovered the staircase ended at the second story. They were trapped. It was time to choose between facing the police (read: possible arrest and deportation for the Europeans) and a 15-foot leap to freedom. Both men took the plunge and fled into the escape vehicle."

Baron Cohen and Charles also visited Israel to see how the locals might react to his appearance. The answer was, not kindly:

"Among this conservative community, men and women are forbidden from showing much skin (including legs and arms).  In retaliation for his offenses, furious members of the crowd chased Baron Cohen after Brüno took a stroll in skin-tight short shorts and a Little Debbie-inspired bonnet.  They were out for blood.  A large, angry crowd of Hasidic Jews began to gather, intent upon harming Baron Cohen for his actions.  The performer was forced to hide in the store of a compassionate shopkeeper until a van could reach him and assist his getaway.  Only then could he hunch down on the floor of the getaway vehicle and avoid the growing potential riot situation."

The film's concluding scene unfolds at an Arkansas arena hosting a mixed martial arts fight card. The first attempt at capturing the crowd's reaction to two men kissing in the ring didn't go quite as planned:

"Moments after the first embrace between the two men, chairs were pulled up and tossed, a fighter who had been watching from the audience climbed into the cage and challenged Baron Cohen to a fight. Director Charles got none of the footage he needed, but Baron Cohen and the crew escaped just in time."

But they found another fight card in a different town, and invited local police along:

"Seconds after the kiss, attendees became furious.  Soon after, one member of the crowd unwired a chair and threw it at Baron Cohen’s head.  At that point, it was a near riot and the performers were rushed from the premises.  Audience members and other fighters alike were screaming epithets and surrounding the bus and the field team. It ended after a stand off that lasted many hours, with 40 police officers from the Fort Smith division helping to rescue the cast and crew and quell the angry mob."

-- John Horn

Photo: Sacha Baron Cohen as Brüno. Credit: Frazer Harrison/Getty Images

 



 

Comments

[aw]

Cohen is absolutely brilliant! The gold-plated Chanel RPG puts the powers on notice: We see you, we know what you are doing.

[ian blunt]

Typical over the top reactions by Americans at what was obviously a STUNT. Violent over reactions and excessive force appear to be the norm with you people. You've been had, congratulations Cohen for having made you people show your true colours.

[Big Sam]

Sacha Baron Cohen is an ass. I don't understand how anyone can find humor in any of his works, with the exception of his gay French race driver in Will Ferrell's "Taledega Nights".

[diverdownc]

Who is this jerk Sacha Baron Cohen? I really don't care if he dresses up as a green alien! Regarding the photo essay in Vanity Fair with Birmingham High School football players, I know I may appear to be humorless, but simulating gay sexual acts under the guise of pop humor is going a step too far. And where is the common sense of the football coach and the athetic director of the school. There is a reason that we have these individuals in place, and it is not nod longingly at imbecilic "stars" of the next 15 minutes. Their responsibility goes beyond what is popular. They are there to ensure a safe environment and to allow the kids a chance to just play football with the adult world to invading their space for the almight $ !!

[Sempotique]

Genius and hilarious!

Sasha has guts to pull stunts like these! This movies it going to make a killing!

[JVW]

Who paid the tab for the extra police presence in Arkansas as detailed above? Did Cohen or the production company write a check, or did the city and county's taxpayers end up footing the bill?

Regarding the Kansas City incident, what would happen to a "normal" person whose phony distress call led to police intervention? Do Cohen and his production company believe that the KC police have nothing better to do than be available to be used as props for his "comedy"?

If Cohen really wants to be a transgressive comedic genius, let him go to Saudi Arabia dressed as an orthodox Jew and try to sneak into Mecca. See how much comedy gold he mines from that stunt. Of course, Cohen only likes to show the "intolerance" in societies where he knows that nothing truly bad will happen to him. He's like the high-wire act that performs with a safety net below -- no matter how interesting, you know there is no real danger posed to him.

[Pizza Crust]

Please don't label an entire country ( America ) over the actions of a few ....this makes YOU look like the ignorant one. I guess ignorance knows no boundaries.

MANY of us Americans LOVE Cohen. We love laughing at ourselves and our fellow Americans. We can take a joke...unlike MANY overly defensive, insecure Brits I have met.

[Jay]

Funny or not, if someone takes several life-threatening risks every year, in the long run it does not bode well for life expectancy.