In Facebook's IPO filing on Wednesday, Mark Zuckerberg described the culture and purpose of the company he co-founded eight years ago and why he thinks going public is a good move.
"Facebook was not originally created to be a company. It was built to accomplish a social mission -- to make the world more open and connected," Zuckerberg said in a 2,173-word letter included in the company's S-1 filing with the SEC. "We think it's important that everyone who invests in Facebook understands what this mission means to us, how we make decisions and why we do the things we do."
Zuckerberg's letter, depending on your viewpoint, is either a mission statement for a company that seeks to make the Internet and the offline world a more open and democratic place, or a long-winded piece of propaganda from a company that wants to mine our personal data to make a profit.
The 27-year-old CEO said in the letter that the Menlo Park-based tech giant was also built not as a company that simply wants to make money, but rather as a company that wants to make money so it can keep building a better Facebook.
"I started off by writing the first version of Facebook myself because it was something I wanted to exist," he said. "Since then, most of the ideas and code that have gone into Facebook have come from the great people we've attracted to our team.
"Most great people care primarily about building and being a part of great things, but they also want to make money. Through the process of building a team -- and also building a developer community, advertising market and investor base -- I've developed a deep appreciation for how building a strong company with a strong economic engine and strong growth can be the best way to align many people to solve important problems.
"Simply put: We don't build services to make money; we make money to build better services."