Apple's new CEO, Tim Cook, has made his first change to the company's top executive board, adding Eddy Cue as a senior vice president of Internet software and services.
Cue previously was vice president of iTunes at Apple, overseeing not only the most popular music selling destination online, but also iBooks and the iOS App Store. In his new role, Cue will still handle all of that, but will now be the man to guide Apple's next big (non-hardware) product -- iCloud.
Cue's new job will also give him responsibility for iAD, Apple's iOS advertising unit, which has so far failed to become much of a success. In mid-August, Andy Miller, Apple's then vice president of mobile advertising, resigned and headed to a venture firm called Highland Capital Partners.
The new executive has worked at Apple for the last 22 years and is credited with being a main negotiator of the deals with entertainment companies that led to iTunes having anything to sell.
"Eddy played a major role in creating the Apple online store in 1998, the iTunes Music Store in 2003 and the App Store in 2008," Apple said in Cue's bio. "He also played a key role in developing Apple's award-winning iLife suite of applications. In his early years at Apple, he was a successful manager of software engineering and customer support teams."
Cue is a graduate of Duke University, where he got a bachelor's degree in computer science and economics, Apple said.
-- Nathan Olivarez-Giles
Photo: Eddy Cue, then Apple's vice president of iTunes, speaks during the launch of News Corp.'s The Daily news magazine for the Apple iPad in New York in February. Credit: Jonathan Fickies/Bloomberg