CES 2012: LL Cool J hypes Boomdizzle -- and no, it's not headphones [Video]
LL Cool J wanted to make one thing clear at the Consumer Electronics Show this week: He's got a new product, and it's not a line of celebrity headphones.
Instead, the rapper-actor wanted to talk about the Boomdizzle Virtual Recording Studio, which he said eliminated the need for an artist and his or her team to be in the same place to record music. LL Cool J co-founded Boomdizzle, an online community for artists, in 2008.
"The problem was: I'm in L.A.; my producer or my engineer's in New York. I want to go in the studio tonight, but I want to collaborate," LL Cool J said at a press gathering at the Las Vegas Convention Center. "I don't want to email you my track and then you email me back your bass line, then I email you back a vocal and then you email me back a drum and then we email back and forth and back and forth."
The Virtual Recording Studio provides the digital production, mixing and sound tools for artists to create music, LL Cool J said. To demonstrate the technology, he recorded a song Tuesday in front of an audience at CES while his engineer was in New York.
The platform will be completely Web-based and feature a "simple, accessible user interface," he said. Users will be able to upload tracks and see each other over a video chat feature. He noted that the Virtual Recording Studio was not just for professional musicians, but for casual users as well -- such as friends who wanted to get together online and sing karaoke.
"I think that that basically revolutionizes the world of music," he said. "If LL Cool J was 16, 17 years old and I was just starting out, I think I would grow vampire teeth to sink my teeth into this product."
When the software launches, LL Cool J said, part of it will be free, another part will be pay-as-you-go and yet another portion will be subscription based. "I want to make sure that as many people have access to it as possible, and I also want to make sure that it does well as a business."
The initial launch of the technology will be by invitation only.
-- Andrea Chang in Las Vegas
Photo: LL Cool J announces Boomdizzle's Virtual Recording Studio at CES. Credit: Andrea Chang / Los Angeles Times