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Start-up spotlight: Capsule aims to be group events' one-stop app

Capsule
Capsule, an event-based sharing platform, launched out of private beta with a website and free iPhone and Android apps this week.

The Manhattan Beach start-up provides a suite of tools to help users capture the "entire life-cycle of group events," including invites and RSVPs, group texting, instant photo-sharing in real time and archiving. 

During a demo for The Times, co-founders Cyrus Farudi, who is chief executive, and Omri Cohen, who is chief technology officer, said they were trying to create a central location for events that would enable participants to better plan and share their experiences together. Before Capsule, they said, the process was much more disjointed -- for instance, receiving an invite through Evite, texting friends individually before and tweeting during the event, and checking each participant's individual Facebook accounts afterward to see photos. 

"No one has that complete solution over the marketplace, and I think that's one thing that sets us apart," said Farudi, formerly of Flipswap. Capsule "solves the event life-cycle management problem."

Farudi, 31, and Cohen, 29, said they came up with the idea after having to attend 14 weddings and nine bachelor parties in one year. Founded less than a year ago, the start-up is angel-funded and joins a fast-growing group of emerging tech companies in the Los Angeles area, which some people have dubbed Silicon Beach.

On Friday, a day after Capsule was released to the public, Farudi declined to say how many people had joined but said the launch was "going really well." Capsule can be found at www.trycapsule.com.

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-- Andrea Chang

Twitter.com/byandreachang

Image: Screen shot of Capsule's home page. Credit: Capsule

 
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