CES 2012: Nintendo's Fils-Aime on declining Wii sales, prepping for Wii U [Video]
Nintendo is set to launch the Wii U, a new video game console, later this year. And while there is a lot of excitement around the Wii U, there are also a lot of questions hovering around the Japanese company, which seems to have its back against the wall despite a history of innovation and success in an industry it has helped define.
The company's current home gaming system, the Wii, is on the decline, selling about 4.5 million units in the U.S. in 2011, down from about 7 million sold in 2010.
Meanwhile, the 3DS, Nintendo's new hand-held console, started out selling slowly when it launched in March. But by the end of 2011, the system sold about 4 million units in the U.S., hitting that mark faster than the Wii when it first launched in 2006.
With all that in mind, I sat down with Reggie Fils-Aime, president of Nintendo of America, at the 2012 Consumer Electronics Show in Las Vegas this week. You can see parts of our interview in the video above, but as expected, Fils-Aime said he didn't see sliding Wii sales as a negative but a positive leading into the release of the Wii U.
"The Wii is now approaching 40 million homes here in the United States, so from a penetration standpoint we're beginning to top out in terms of the total number of systems sold, and that's why it makes so much sense to prepare for the launch of the Wii U," he said.
The Wii U will still use the motion-sensing controller system introduced in the Wii, but will add to the mix a new tablet-like controller with a built-in 6-inch touch screen. Some have said that, so far, the Wii U's new controller is a winning idea, while others have questioned if it's already destined to fail.
Fils-Aime said Nintendo is on the path to breaking new ground again, just as it did when it added a joystick to a controller for the first time or when it was first to add motion and rumble feedback to controllers as well.
"The big innovation with the Wii U is the controller and the ability to have an interactive experience that leverages all of your traditional input buttons as well as a screen built right into the controller," Fils-Aime said. "Yes, the system is HD capable; it'll generate the most gorgeous pictures. But for us that's not enough.
"We need to continue pushing the overall experience forward. We need to bring new types of entertainment. New types of gaming and the combination of a big first screen -- your home TV -- coupled with a second screen in your hands, in our view, is going to bring gaming to a whole new experience and to continue driving the industry."
Fils-Aime offered little new information about the Wii U -- we still don't know much about specs and Nintendo isn't announcing launch titles, pricing or release dates yet.
But for now, the Nintendo executive said hardware horsepower isn't the point as much as what the Wii U and its new controller will be able to do that rival gaming platforms -- the Microsoft Xbox 360, Sony PlayStation 3 and even Apple's iPhone and iPad -- can't.
"The system is capable to do the most complicated, the most HD-intensive types of games. But plus, now with a touch screen in your hands, all types of other gaming possibilities exist. So we want the full experience," Fils-Aime said, later adding, "One of the things that we think makes us different from all of the other companies here at CES is that we leverage technology for people to have fun."
Stay tuned to the Technology blog for more on the Wii U from CES. I also got to go hands-on with the Wii U, and on Saturday I'll offer my take on just how much fun the new system is.
-- Nathan Olivarez-Giles
Image: Nintendo's new Wii U controller. Credit: Nintendo