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Kindle Fire continues streak as Amazon's top selling item

December 29, 2011 |  3:17 pm

Amazon Kindle Fire tablet

The Kindle Fire tablet has, since its launch, sold more units than any other single item on Amazon.com.

But just how many tablets sold would that be exactly? Amazon isn't saying. As is the company's typical stance with its Kindle products, the Seattle company isn't offering up specific sales numbers.

Instead, on Thursday, the world's largest online retailer issued a statement saying that "2011 was the best holiday ever for the Kindle family as customers purchased millions of Kindle Fires and millions of Kindle e-readers."

As noted by our sister-blog Jacket Copy, so far this month, the Kindle Fire tablet and the Kindle and Kindle Touch eReaders, have sat in the top three spots for most sold items on Amazon.com, with the Fire ranking first, the Kindle Touch in second and the standard Kindle in third.

The retail giant also said that the Kindle Fire is the item most often found on Amazon.com wish lists too.

Without exact sales numbers, it's tough to judge just how well the $199 Kindle Fire is selling or whether or not it will reach analyst estimates of 5 million tablets sold before the end of the year.

Despite Amazon's continued stance on not disclosing how many Kindle Fire tablets it's selling, many analysts still project that the device will become the second-best selling tablet behind Apple's iPad.

Amazon also said that this Christmas Day was the "biggest day ever for Kindle book downloads" and that the No. 1  and No. 4 best-selling Kindle eBooks released in 2011 "were both published independently by their authors using Kindle Direct Publishing," Amazon's digital publishing platform.

"We are grateful to our customers worldwide for making this the best holiday ever for Kindle," said Jeff Bezos, Amazon's founder and CEO, in the statement.  "And in a huge milestone for independent publishing, we'd also like to congratulate Darcie Chan, the author of 'The Mill River Recluse,' and Chris Culver, the author of 'The Abbey,' for writing two of the best-selling Kindle books of the year."

RELATED:

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Is Amazon's Kindle Fire set to take No. 2 spot in tablet market?

-- Nathan Olivarez-Giles

Nathan Olivarez-Giles on Google+

Twitter.com/nateog

Photo: The Amazon Kindle Fire tablet. Credit: Armand Emamdjomeh / Los Angeles Times

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