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'Facebook' tops list of most-searched-for terms of 2011

December 23, 2011 |  1:57 pm


"Facebook" was the term most frequently searched for by American Internet users in 2011, according to a report from Experian Hitwise, part of the Experian Marketing Group.

In fact, "facebook" dominated Experian's top ten list, showing up in four different iterations: "Facebook login" was the third most searched for term this year. "" was fifth, and "" came in eighth.

The full list looks like this:

1. facebook

2. youtube

3. facebook login

4. craigslist


6. yahoo

7. ebay


9. mapquest


This is the third year in a row that "facebook"  has topped the list. Searches for that one-word term were up 46% this year from 2010. Multiple-term searches including  "facebook" were up 24% from last year.

"Navigational searches dominated the top search results as users typed in terms versus typing in the URL in the browser bar," Simon Bradstock, a general manager of Experian Hitwise, said in a statement. 

Single-word searches rose 11% users came to expect that their search engine would fill in the rest of the terms for them.

The most frequently searched-for public figures, Experian, said were Justin Bieber at No. 1 and Casey Anthony at No. 2. (Charlie Sheen was No. 6.)

In the movies category, "Star Wars" -- surprisingly -- came in at No. 1, followed by "Transformers 3" and the "Breaking Dawn" installment of the "Twilight" series.


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-- Deborah Netburn

Photo: Facebook's logo, displayed at the company's office in New York. Credit: Scott Eells / Bloomberg