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Still shopping? Amazon launches Best of Digital store

December 22, 2011 |  6:38 pm

Amazon opens its Best of Digital store.

Haven't gotten that holiday shopping wrapped up just yet? Amazon.com, the world's largest online retailer, has plenty of stuff to sell and on Thursday launched a Best of Digital store full of items it recommends.

As the name would suggest, the items for sale in Amazon's Best of Digital store aren't physical goods. The store, which is a section of Amazon's website, has for sale mp3 music files, not CDs; downloadable movies, not DVDs or Blu-ray discs. Apps, games, magazines, e-books (for Amazon's Kindle e-reader, of course) and software for home PCs are on the list as well.

Launching such a store after the start of Hanukkah and so close to Christmas might seem like odd timing, but "historically, Christmas Day is the largest day of digital sales on Amazon.com, followed by Dec. 26," Amazon said in a statement.

"Last year, from Christmas Eve through Dec. 30, Amazon customers purchased over three times more digital content, including Kindle books, magazines, movies, TV shows music, and digital games as compared to the weekly average for the year," the company said.

Not at all a coincidence, all the digital items (except for the PC software) for sale in the Best of Digital store can be read, watched, listened to, played and used on Amazon's new Kindle Fire tablet.

"With the introduction of Kindle Fire this season, millions more customers will be shopping for new digital content," Craig Pape, Amazon's director of music, said in the statement. "This year we're making it easier and more convenient than ever to get all the content they want."

RELATED:

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Kindle Fire customers irked, but sales still expected to be huge

-- Nathan Olivarez-Giles

Nathan Olivarez-Giles on Google+

Twitter.com/nateog

Image: A screen shot of Amazon's Best of Digital store. Credit: Amazon.com

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