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Toys R Us expands electronics assortment

November 4, 2011 |  5:34 pm

Toys r us store

Barbie dolls and stuffed animals are getting more high-tech neighbors at Toys R Us stores, with the retailer announcing that it has bolstered its electronics assortment ahead of the all-important holiday season.

The company said its stores now feature new and expanded product categories including prepaid mobile phones, tablet computers, headphones, iPod docks, digital cameras and accessories for the Apple ecosystem.

To make room for the products, Toys R Us has redesigned its electronics department and increased the space dedicated to consumer electronics by designing an open floor plan and adding interactive displays to all of its stores nationwide.

The toy seller also said that about 450 of its stores offer layaway on electronics, including the Apple iPod, tablet computers, netbooks, MP3 players, digital cameras and televisions.


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Photo: A Toys R Us store in New Jersey. Credit: Associated Press