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Mark Cuban invests $250,000 in L.A. social gaming company

November 9, 2011 |  4:29 pm

Mark cuban - mary altaffer ap

Mark Cuban, the billionaire entrepreneur and owner of the Dallas Mavericks, has invested $250,000 in Los Angeles social gaming company Mention Mobile.

Founded in 2010, Mention Mobile is a development company that specializes in integrated social gaming apps for use on mobile devices. Apps include trivia, arcade-style and word games and are available in the Apple App Store; upcoming apps will also be available for Android devices. 

Cuban's investment will fund the development of Mention Mobile's new single title apps that utilize Facebook's public information to customize games and create personalized content based on a user's friends, preferences and interests. The company estimated that eight to 10 new apps would be created with the investment. 

Cuban said in a statement that he was excited to be part of the company's "creativity, fun factor and advanced Facebook integrations skills." He will be given a minority stake in Mention Mobile.

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-- Andrea Chang

Photo: Mark Cuban, right, in New York in October. Credit: Mary Altaffer / Associated Press

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