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from the L.A. Times

Black Friday: Apple's event website creates visions of Mac, iPad deals


Apple Inc. is managing to whip up a Black Friday frenzy by doing little more than putting up a simple Web page.

The company used the page on its website to announce a "one-day Apple Shopping Event" — an apparent discount day that will take place this Friday, the day after Thanksgiving.

"You'll discover amazing iPod, iPad and Mac gifts," the site says, presumably meaning that those items will be on sale.

The blog 9to5Mac says a tipster passed along specifics about the deals — including $100 off Mac computers, $40 to $60 off the iPad 2, depending on the model, and cut-rate accessories.  If the report is true, the smaller MacBook Air will also start at $900, or $100 off — a deal that 9to5Mac points out is not quite as dramatic as the $200 discount Best Buy is now offering on some Air models.

There was no indication of whether the iPhone, Apple's most popular and profitable product, would be discounted below its base price of $199 with a contract. The iPhone 4S debuted in early October and has sold briskly.

An Apple spokesman declined to comment on the specifics of the deals the company would offer.


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Apple to become PC leader, report says -- if iPad counts as a PC

— David Sarno

Photo: Customers wait in line outside an Apple store in New York last month after the release of the iPhone 4S. Credit: Richard Drew / Associated Press

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