The business and culture of our digital lives,
from the L.A. Times

Google pays homage to Apple's Steve Jobs on its home page tribute to SteveJobs

Google added a small, one-line tribute to Steve Jobs to arguably its most valuable asset -- its home page.

It read, "Steve Jobs, 1955 - 2011."

The unadorned text honoring the Apple co-founder and former CEO who died Wednesday is an interesting move because Apple and Google are major rivals and occasionally business partners.

At one time, Google and Apple were close allies, with Google's former CEO, Eric Schmidt, sitting on Apple's board of directors.

Google's Android mobile operating system is the most widely used in the world, and Apple's iPhone and iPad are the most popular smartphones and tablets sold.

Touchscreen smartphones weren't widely used before the iPhone, a device that literally changed the way phones and mobile applications are viewed and used. Some believe Android wouldn't exist without the release of that influential product.

Google's influence isn't removed from the iPhone either. Tap on the maps app and up pops Google Maps. The default search engine in the iPhone and on iPad's Safari Web browser? Google.

And maybe that's the point. There are only so many major players in the tech industry and just as there is one Google and one Apple, there is one Steve Jobs. And Google can't help but recognize that.


PHOTOS: Steve Jobs | 1955-2011

TIMELINE: The life and work of Steve Jobs

OBITUARY: Apple's co-founder transformed computers and culture

Steve Jobs, Apple chairman and co-founder, dies

Silicon Valley on Steve Jobs: Google, Twitter, more CEO credits Steve Jobs with his success

Steve Jobs reaction: Gov. Brown, Mark Zuckerberg, others

Obama: Steve Jobs among 'greatest of American innovators'

Bill Gates: Working with Steve Jobs an 'insanely great honor'

Steve Jobs: Reactions on Twitter to Apple co-founder's death

Apple CEO Tim Cook's note to employees on Steve Jobs' death

Rupert Murdoch on Steve Jobs: 'Greatest CEO of his generation'

Entertainment industry on Steve Jobs: Pixar, George Lucas, more

Longtime Apple attorney Larry Sonsini reacts to Steve Jobs' death

-- Nathan Olivarez-Giles

Image: A screenshot of Google's home page Oct. 5, the day that Apple co-founder Steve Jobs died. Credit: Google.

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