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Hot man app reminds women to do breast cancer exams

September 22, 2011 |  4:00 pm

Getprev With busy lives, women often forget to do self exams for breast cancer. Well, what if a handsome fellow pops up occasionally to remind them?

That's the basic idea behind Your Man Reminder, a new smartphone app coming next month from Canadian charity Rethink Breast Cancer to mark October, which is National Breast Cancer Awareness month.

Ladies can customize the free app by choosing from six "dream men" -- such as the "boy next door," the "sports jock" and the "business man" -- and scheduling alerts to perform self exams delivered "by the sexy man of your choice," the charity said in a news release.

Your virtual guy will pop up with reminders to "show your breasts some TLC" (which stands for touch, look, check). He can also be a virtual cheerleader, appearing like a smartphone genie to spout such inspirational messages as "Any guy would be lucky to have you," the statement said. The iPhone and Android compatible app will also include information on signs and symptoms to look out for during exams.

Tracie Snitker, who works for the public relations firm promoting the app, said Your Man Reminder targets young women who give little thought to breast cancer detection.

"It's not a lot of fun to remind yourself to do a self exam," Snitker said. "And a busy woman has so many reminders in her phone for all kinds of things. With this app, you can have a cute guy to remind you to do it."

The charity itself is known for doing "provocative" marketing campaigns with "shock value," Snitker said. Previous efforts have urged women to "Save the Boobies!" In honor of its 10th anniversary, the organization will be throwing a BoobyBall next month.

Asked whether the app would offend women, Snitker said: "He's not going to do it for you. It's about touching yourself, about knowing how your breast feels when it's normal. So later if there's a change, you'll know."

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-- Shan Li

Photo: Breast cancer awareness ribbon. A new smartphone app reminds women to do self exams. Credit: Kirk McKoy / Los Angeles Times

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